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Ask For Total Ban on Tobacco Ads; Reject Milder Measure

December 3, 1990

BRUSSELS, Belgium (AP) _ The European Community Commission, at the request of several member states, will soon propose a total ban on tobacco ads on billboards and in the print media, officials said Monday.

The request for a total ban came after the 12 EC health ministers, at a meeting here, rejected a proposal to toughen curbs on tobacco ads in nations with relatively lax rules on such advertising.

Sources said Germany, Britain and the Netherlands argued the proposal would not harmonize tobacco advertising rules across the EC as France, Italy and Spain already have complete bans.

″The current proposal has lived its day and died,″ said Italian Health Minister Franco De Lorenzo, who chaired the meeting.

″This will not be reanimated.″

The measure that was rejected envisaged strict controls on the content of tobacco ads in the print media and on billboards and offered a choice of 14 specific health warnings.

All EC nations ban tobacco commercials on television and three ban tobacco ads from the print media.

″All delegations agree that it is necessary to take measures to reduce tobacco consumption,″ De Lorenzo told reporters.

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