North Dakota campaign aimed at personal responsibility

January 18, 2018

BISMARCK, N.D. (AP) — North Dakota officials have launched statewide traffic safety plan that emphasizes personal responsibility behind the wheel.

Gov. Doug Burgum on Thursday unveiled the so-called Vision Zero traffic safety initiative aimed at preventing deaths on North Dakota roads.

The campaign’s slogan is “Zero Fatalities. Zero Excuses.”

Burgum says the state Highway Patrol and health and transportation agencies will help educate the public and look at new laws to improve traffic safety.

Officials say traffic crashes are the leading cause of death among North Dakotans and more than 90 percent of them are preventable.

Officials say the biggest factors are drunken driving, not wearing a seat belt and speeding.

Data shows there were 113 traffic fatalities in North Dakota last year, the same as in 2016.

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