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KRAFT Natural Cheese is Now Made from Milk without the Artificial Hormone rbST – and is as Delicious as Ever

January 9, 2019

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Jan 9, 2019--Few things are better than cheese, but KRAFT continues to raise the bar. KRAFT believes consumers deserve cheese as it should be, and that’s why KRAFT Natural Cheese is now made with milk from cows raised without the artificial growth hormone rbST – and it’s as delicious as ever.

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KRAFT believes consumers deserve cheese as it should be, and that’s why KRAFT Natural Cheese is now made with milk from cows raised without the artificial growth hormone rbST. (Graphic: Business Wire)

Over half of all consumers try to avoid added hormones in their food*, so KRAFT is excited to announce that its natural cheese is now made from fresh milk without rbST – including shredded cheese, natural slices, blocks and snacking cheese.

“Everything we do at KRAFT revolves around the families that love our cheeses and what we can do to delight our consumers,” said Anne Field, Director of Brand Building for KRAFT. “Our goal is to give families KRAFT cheese the way it should be, with the same great taste and without the artificial hormone rbST at no additional cost. As the #1 national brand of cheese in the homes of American families**, we’re excited to give people another reason to love us.”

For more information, visit www.kraftrecipes.com or follow us at Kraft on Facebook, @KraftBrand on Twitter, and @kraft_brand on Instagram.

About Kraft

Since JL Kraft first began selling cheese in 1903, the brand has expanded throughout the years from Kraft Natural Cheese to include Kraft Macaroni and Cheese, Kraft Singles, Kraft Mayo, Kraft Salad Dressing, and Kraft BBQ Sauce. Today the brand continues to offer products that help bring the whole family together with foods that please everyone at the table.

About The Kraft Heinz Company

The Kraft Heinz Company (NASDAQ: KHC) is one of the largest food and beverage companies in the world. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions, whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, MaxwellHouse, Ore-Ida, OscarMayer, Philadelphia, Planters, Plasmon, Quero,Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190109005211/en/

CONTACT: Lynne Galia

Kraft Heinz

847-646-4396

Lynne.Galia@KraftHeinz.com

Taylor Higgins

Olson Engage

312-577-1773

Taylor.Higgins@olson.com

KEYWORD: UNITED STATES NORTH AMERICA ILLINOIS PENNSYLVANIA

INDUSTRY KEYWORD: OTHER CONSUMER HEALTH FITNESS & NUTRITION RETAIL FOOD/BEVERAGE SUPERMARKET CONSUMER

SOURCE: The Kraft Heinz Company

Copyright Business Wire 2019.

PUB: 01/09/2019 10:00 AM/DISC: 01/09/2019 10:01 AM

http://www.businesswire.com/news/home/20190109005211/en

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