TV When It’s On, Art When It’s Off: Samsung Brings the Art of Van Gogh Home with The Frame

September 24, 2018

RIDGEFIELD PARK, N.J.--(BUSINESS WIRE)--Sep 24, 2018--Samsung Electronics America Inc. announced a partnership with the world-renowned Van Gogh Museum to bring the art of Vincent Van Gogh to its award-winning lifestyle TV, The Frame. The Samsung Art Store1 - the world’s largest art platform for TV – will have 25 masterpieces from the Amsterdam-based museum available for purchase or via subscription for owners of The Frame.

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The selected pieces feature landscapes, self-portraits, and still life imagery from some of Van Gogh’s most famous works. With this selection, owners of The Frame will be able to find a Van Gogh painting that suits their personal tastes and their home décor with the option to select a new painting if they ever want to transform the aesthetic of their living space. For example, they can display Van Gogh’s famous Sunflowers when they want to create a warm and welcoming space for a dinner party or they can display Orchard in Blossom to welcome the first signs of spring. They can even create personalized collections to shuffle through a variety of Van Gogh’s masterpieces or if they want to display his celebrated work alongside work from other artists.

Owners of The Frame now have more ways than ever to customize the look and feel of their room. The Samsung Art Store houses an ever-growing and diverse library of artwork from some of the most prominent museums, galleries and artists around the world.

Adriaan Dönszelmann, Managing Director of the Van Gogh Museum in Amsterdam: “People from all over the world really love Van Gogh, so we’re always searching for new ways to make his life and work accessible to as many people as possible. This partnership with Samsung creates a great opportunity to reach a new audience outside the museum. We are very proud of this collaboration.”

“We’re excited to welcome the Van Gogh Museum to the ever-growing list of distinguished galleries and museums on the Samsung Art Store,” said Andrew Sivori, Vice President of TV Product Marketing for Samsung Electronics America. “This partnership allows new audiences to discover and showcase the beauty of Van Gogh’s work in their home by using The Frame’s innovative display technology to transform any room into a dynamic gallery.”

The Art Store will include the following Van Gogh works of art:

The Yellow House (The Street) (1888) The Bedroom (1888) Fishing Boats On The Beach at Les Saintes-Maries-de-la-Mer (1888) Seascape near Les Saintes-Maries (1888) The White Orchard (1888) Field With Irises near Arles (1888) Stairs in the Garden of the Asylum (1889) Wheatfield with Crows (1890) Wheatfield with a Reaper ( 1889) Orchard in Blossom (1889) The Sower (1888) Sunflowers (1889) The Harvest (1888) Tree Roots (1890) By the Seine (1887) The Bridge at Courbevoie (1887) View of Auvers (1890) Entrance to a Quarry (1889) Self-Portrait (1887) Field with Poppies (1888) Wild Roses (1889) Grapes (1887) Landscape at Twilight (1890) Wheatfield under Thunderclouds (1890) Farmhouse (1890)

In addition, Samsung Electronics America and the Van Gogh Museum are coordinating a Van Gogh Museum pop-up tour across various U.S. malls that feature unparalleled, curator-approved replicas of nine carefully selected paintings by the artist, including: Almond Blossom, Sunflowers, The Harvest, Wheatfield under Thunderclouds, Boulevard de Clichy, Undergrowth, The Bedroom, Fishing Boats on the Beach at Les Saintes-Maries-de-la-Mer and Landscape at Twilight. Three-dimensional replicas of Van Gogh’s masterpieces pay exclusive tribute to his artistic genius and original, unique approach to art.

The pop-up tour is currently being showcased at the King of Prussia Mall in Philadelphia, PA and will be on display there through October 31, 2018. It will then go on display at the Short Hills Mall in Short Hills, NJ, between December 1, 2018 and January 31, 2019. All proceeds from the tour will support the preservation of the collection in the Van Gogh Museum as well as support the development of new educational programs and future initiatives of the Van Gogh Museum.

About The Frame 2018

TV when it’s on…

The Frame features a crisp, clear 4K UHD screen with HDR10+ so users can view content just as the director intended. The Frame 2018 comes with new smart capabilities that make it quick and easy to set up the new TV to stream and access content. With Effortless Login and mobile setup, users can quickly transfer their Wi-Fi and Samsung account details from their phone to the TV via Bluetooth Low Energy (BLE) without having to remember or re-type in their password. And, Samsung’s proprietary Smart Hub menu enables consumers to intuitively navigate across streaming services, consoles and live TV while Universal Guide curates personalized content recommendations based on TV viewing habits.

The Frame also comes equipped with Bixby, Samsung’s intelligence platform, so owners can use voice commands through their phone or remote to bring up their favorite shows and control compatible smart lights, soundbars, cameras, door locks and more via Samsung’s SmartThings IoT dashboard 2.

…Art When It’s Not

As the standards for interior design shift, people want the look of their homes to reflect their broader lifestyle and personal tastes. Samsung is looking beyond the traditional black box and taking an artful approach to TV.

When not displaying TV content, The Frame’s innovative Art Mode transforms the screen to display the owner’s choice of framed paintings and photographs. Just like how a framed picture looks different depending on time of day, sensors also adjust the screen settings based on the ambient light in the room. To satisfy almost any artistic preference, consumers will be able to choose from 100 professional pre-loaded, curated and exclusive works to exhibit via ‘Samsung Collection.’ Aside from the artwork that comes pre-loaded on The Frame, users will also have access to Samsung’s Art Store, a growing library of hundreds of established and emerging artist works, curated by several international organizations, galleries and museums. Consumers can purchase an individual piece of art for $19.99 or subscribe to the full Art Store collection for $4.99 per month. The Art Store will continue to be updated with work from more galleries, museums, and artists around the world, allowing The Frame owners to build up their collection and show off more of their unique and eclectic styles.

The Frame seamlessly blends in with home décor. When mounted, it hangs flush to the wall thanks to Samsung’s proprietary No-Gap Wall-Mount. The Frame offers four customizable magnetic bezel options 3 – black, white, light and dark wood colors – so that users can easily swap bezel colors to complement the color of the room. And the One Invisible Connection, a single slim and translucent cable that transmits both power and AV data to the TV, eliminates the clutter of cords beneath the TV and the need to place the TV near data or power outlets.

The Frame 2018 is available on Samsung.com and at select retailers in 43” ($1,299), 55” ($1,999) and 65” ($2,799) sizes.

For more information, visit www.samsung.com/TheFrame.

About Van Gogh Museum Amsterdam

With more than 200 paintings, nearly 500 drawings and in excess of 700 letters, the Van Gogh Museum in Amsterdam is home to the world’s largest collection of works by Vincent van Gogh.

The permanent collection transports visitors on a journey through Van Gogh’s life, revealing the ideas and aspirations behind his art. His quest for colour, his ambition to become a peasant painter and his characteristic depiction of nature are all given a prominent place in the museum. The collection naturally includes highlights such as The Potato Eaters, The Bedroom, Almond Blossom and Sunflowers. The myths surrounding Vincent’s ear, illness and suicide are also addressed in detail.

Every year, the Van Gogh Museum welcomes more than 2 million visitors from all around the world.

About Van Gogh Museum Enterprises

Under the brand name ‘Van Gogh Museum Amsterdam’, Van Gogh Museum Enterprises BV (VGME) develops a variety of products and services based on the Van Gogh Museum’s mission to make the life and work of Vincent van Gogh accessible to as many people as possible in order to enrich and inspire them. All of these products and services are developed – also in collaboration with external partners – with Vincent van Gogh’s legacy in mind. The generated income contributes to supporting the activities of the Van Gogh Museum.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA), is a recognized innovative leader in consumer electronics, mobile devices and enterprise solutions. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of today’s technology and providing consumers and organizations with a portfolio of groundbreaking products in appliances, home entertainment, Internet of Things, mobile computing, smartphones, virtual reality, wireless infrastructure and wearables, in addition to offering leading content and services related to mobile payments, 360-degree VR video, customer support and more. Samsung is a pioneering leader in smartphones and HDTVs in the U.S. and one of America’s fastest growing home appliance brands. To discover more about Samsung, please visit  www.samsung.com. For the latest Samsung news, please visit  news.samsung.com/us  and follow us  @SamsungNewsUS.

1 $4.99 per month. New subscribers get 1 month free. Art can also be purchased a la carte. 2 SmartThings hub required. Hub and other smart devices sold separately. 3 Bezel sold separately.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180924005449/en/

CONTACT: Samsung Electronics America

Ian MacDonald, +1-805-390-7786




SOURCE: Samsung Electronics America Inc.

Copyright Business Wire 2018.

PUB: 09/24/2018 09:00 AM/DISC: 09/24/2018 09:01 AM


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