New Mexico State University draws attention with bowl game

January 12, 2018

New Mexico State head coach Doug Martin lifts the trophy after defeating Utah State in the Arizona Bowl NCAA college football game, Friday, Dec. 29, 2017, in Tucson, Ariz. (AP Photo/Rick Scuteri)

LAS CRUCES, N.M. (AP) — New Mexico State University took advantage of a historic bowl game appearance to spread its message beyond the state’s borders to recruit potential students.

The Las Cruces Sun-News reports a marketing survey prepared for the university shows Aggie football-related stories had an earned media value of more than $24 million from Dec. 1 through Jan. 2.

Media monitoring company Meltwater has been keeping track since the university purchased a subscription this summer. The December value dwarfed the other months.

According to the report, several billboards focusing on student recruitment were purchased around Tucson — host of the Arizona Bowl. Social media ads and promoted posts in support of the Aggies ran on Facebook and Instagram throughout December.

The university’s social media posts also had a total reach of 2.3 million for the month.


Information from: Las Cruces Sun-News, http://www.lcsun-news.com

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