AP NEWS
Press release content from Business Wire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

My/Mo Mochi Ice Cream Receives “Partner Award of Excellence” Award From Target Corporation

May 7, 2019

LOS ANGELES--(BUSINESS WIRE)--May 7, 2019--My/Mo Mochi Ice Cream, America’s fastest-growing frozen novelty brand and snack platform pioneer, is proud to receive the 2018 “Partner Award of Excellence” from top national retailer, Target. One of only seven food and beverage brands selected out of thousands, the award recognizes My/Mo Mochi Ice Cream for its innovative leadership, superior business practices and commitment to performance, values and reliability.

Today, My/Mo Mochi Ice Cream has the number one and number three highest selling frozen novelty items at Target stores with Ripe Strawberry and Sweet Mango, respectively. Overall, My/Mo Mochi Ice Cream is the leader in the mochi ice cream category at a national level with an 80% market share.

“As a brand that is dedicated to the customer experience, we are honored that Target has recognized our partnership in this way,” said CEO Craig Berger. “We look forward to continuing our collaboration with Target as part of our ongoing mission to bring a playful experience into the lives of our shared Target guests.”

As a leader in the frozen novelty space and development of snacking concepts that resonate with the Target Guest, My/Mo Mochi Ice Cream will launch additional flavors of its latest product expansion, triple layer mochi ice cream, at Target stores nationwide later this month. My/Mo Mochi Ice Cream’s triple layer is a one-of-a-kind frozen snack that delivers a mouthful of premium ice cream with a taste bud tantalizing center layer - all wrapped in a pillowy rice dough exterior. Target guests will be able to enjoy triple layer flavor combinations including S’mores, Chocolate Sundae, and Vanilla Blueberry.

In just over two short years, My/Mo Mochi Ice Cream has experienced shotgun growth by breathing new life into the frozen novelty space, a sleepy category that proved to be ripe for innovation. Through a millennial focused approach to marketing and product development, My/Mo Mochi Ice Cream has transformed a niche concept – mochi ice cream – into a coveted snack for the modern masses.

My/Mo Mochi Ice Cream can be found at over 18,000 retailers nationwide and in Canada in both retail packs and through their self-serve My/Mo Mochi Ice Cream Bar TM concept. Product lines include My/Mo Mochi Ice Cream, My/Mo Non-Dairy and Vegan Cashew Cream Frozen Dessert and My/Mo Ice Cream with Mochi Bits.

About My/Mo Mochi Ice Cream

Headquartered in Los Angeles, My/Mo Mochi Ice Cream is a miraculous match of magnificent mochi dough with marvelously mouthwatering ice cream. Available in a variety of fan favorite flavors, My/Mo Mochi Ice Cream gives snackers a colorful and flavorful new way to experience ice cream in a handheld, naturally portion controlled way. Made from the very best ingredients, always gluten free and rBST free, My/Mo’s offerings range from poppable and delicious ice cream wrapped in sweet rice mochi dough with gooey, flavorful cores to dairy-free and vegan offerings, as well as the delectable My/Mo Ice Cream pints filled with pillowy mochi bits. These mind-blowing snacks come from master mochi makers who methodically mix and meld the mushy mochi with milky, melty ice cream. The result? A majestic marriage of mesmerizing flavors that’ll make you say, “Mmmmore!” For more information visit www.mymomochi.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190507005210/en/

CONTACT: Gina McNamee

mymo@5wpr.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: RETAIL FOOD/BEVERAGE SUPERMARKET OTHER RETAIL

SOURCE: My/Mo Mochi Ice Cream

Copyright Business Wire 2019.

PUB: 05/07/2019 08:45 AM/DISC: 05/07/2019 08:45 AM

http://www.businesswire.com/news/home/20190507005210/en