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Wall St. Journal Hikes Online Price

July 15, 2002

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NEW YORK (AP) _ The Wall Street Journal’s online edition, the largest subscription site on the Internet, has raised its prices and introduced a new edition focused on health care news.

Aaron Bedy, a spokesman for Dow Jones & Co., which publishes the Journal, said the special health industry edition of the Web site was an experiment to guage readers’ interest in industry-focused Web pages.

Bedy said the response has been positive since the health industry section launched last week, and that editors were also considering launching other industry-specific pages. ``You should be looking for more of these kinds of pages in the future,″ he said.

Earlier this month, the Journal also raised its prices for access to its site. Subscribers to the print edition of the paper will now have to pay $39 per year versus $29 per year, and non-subscribers will pay $79 per year compared with the earlier rate of $59 per year.

WSJ.com still enjoys the largest paying audience of any Internet site. According to figures released last week when Dow Jones reported earnings, WSJ.com had 646,000 subscribers as of June 30, compared with 591,000 at the same time last year.

Unique visitors per business day came to 114,777 versus 103,877 a year ago, the company reported.

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