Energizer boosts Duracell rivalry with $2B Rayovac buy
Energizer Holdings completed its $2 billion acquisition of the Rayovac business of Spectrum Brands, bolstering its head-to-head rivalry with Duracell which has its main research and development lab in Bethel.
Spectrum is separately in the process of divesting a Danbury-based automotive division to Energizer in a deal valued at nearly $1.3 billion, with brands changing hands including Armor All car cleansers and STP fuel additive.
A subsidiary of Berkshire Hathaway, Duracell had a 46 percent U.S. market share as of 2016, according to estimates published by Statista, with Energizer at 30 percent, Rayovac at 10 percent and private-label brands accounting for most of the remainder.
Alex.Soule@scni.com; 203-842-2545; @casoulman