Brightstar Launches NX Life, Its Latest Line of Trusted, Pre-Owned Devices
BARCELONA, Spain--(BUSINESS WIRE)--Feb 26, 2019--Brightstar, the leader in device lifecycle management and value-added services for the connected world, has launched NX Life, a new brand centered around trusted, pre-owned mobile devices.
Among its portfolio of specialized services for the wireless industry, Brightstar has more than 20 years working in reverse logistics. This area of expertise allows Brightstar to manage the buyback and trade-in processes, meaning all smartphones that consumers return are collected, tested, graded, and then resold into new markets.
With locations throughout the world, Brightstar handles millions of returns every year. Its team of experts, paired with sophisticated AI-based machinery, perform meticulous reviews of every device it receives, thoroughly testing each one for cosmetic and functional defects. Where needed, Brightstar’s labs will refurbish the phones to ensure that all devices specially packaged and sold under the NX Life brand meet its high-quality standard.
“As the prices for new mobile devices increase year after year, we’re creating opportunities for new segments of customers to confidently buy great products at a great price,” said Arturo Osorio, Brightstar’s President and Chief Operating Officer. “This has opened a new market for pre-owned Apple and Samsung phones that are just as good as the latest models even if they’re a year or two old. In a nutshell, NX Life caters to this market by delivering affordable, much-needed pre-owned phones.”
Designed as the affordable alternative to the latest generation of iconic devices, NX Life phones will always fit into one of three price points—$249, $349, or $499.
Moving forward, as consumer demand for pre-owned devices continues to grow throughout the world, NX Life will expand into more countries and new markets. Furthermore, in the coming months, NX Life will be rolling out a line of accessories to complement its phones.
About Brightstar Corp.
Brightstar simplifies the wireless world, making mobile technology accessible to everyone. A subsidiary of SoftBank Group Corp., we are the world’s leading mobile services company for managing devices and accessories. We work with carrier, retail and enterprise customers across 57 countries, touching every stage of a device’s lifecycle, from when it’s manufactured to the moment it’s time to trade it in and re-market it. To learn more about Brightstar, please visit Brightstar.com. To learn more about NX Life, please visit nxlifemobile.com.
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Brett Pogany, 305-421-6000
KEYWORD: EUROPE SPAIN
INDUSTRY KEYWORD: TECHNOLOGY CONSUMER ELECTRONICS HARDWARE MOBILE/WIRELESS
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PUB: 02/26/2019 02:27 PM/DISC: 02/26/2019 02:27 PM