Evarrest (Johnson & Johnson) 2017-2018 U.S. Promotional Audit Report - ResearchAndMarkets.com
DUBLIN--(BUSINESS WIRE)--Sep 24, 2018--The “Evarrest 2017 U.S. Promotional Audit Report” report has been added to ResearchAndMarkets.com’s offering.
The 5 Key Questions AddressedHow many physicians were reached by Evarrest through reportable promotional activity in 2017 and how does this compare to its peer set in the Surgical Bleeding market? What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity? How does J&J’s depth of coverage vary within key specialties (e.g., General Surgery, Thoracic Surgery, Obstetrics/Gynecology, Vascular Surgery, and Urology) and how does this compare to its peers and the overall set of rep-accessible physicians? How often are physicians receiving paid meals for Evarrest throughout the year (e.g., monthly, quarterly, annually)? Who were the most frequent meal recipients and top paid speakers for Evarrest in 2017?
Data Sources & MethodologyThe author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. More than four years of longitudinal data is available - covering payments to more than 975,000 U.S. healthcare professionals. Over 1,100 paid interactions across 900 physicians made on behalf of Evarrest were carefully examined to support the analysis.
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Related Topics:Hematological Drugs
KEYWORD: UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: HEALTH PHARMACEUTICAL
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PUB: 09/24/2018 07:18 AM/DISC: 09/24/2018 07:18 AM