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Ford Reportedly Boosting Most 1988 Car Prices

September 15, 1987

DETROIT (AP) _ Ford Motor Co. tentatively plans to increase prices on most of its 1988 cars by nearly 6 percent, an auto industry journal says.

Meanwhile, Chrysler Corp. said Monday it had set tentative prices on four all-new, front-wheel-drive, large luxury models being built at its Belvidere, Ill., assembly plant.

Price adjustments on 1988 Ford models ranged from no change on the Escort GL two-door hatchback to 14.6 percent on the Mercury Sable GS four-door sedan, Automotive News reported Monday.

But the Sable, tentatively priced at $14,145, offered air conditioning, tinted glass, interval windshield wipers and digital clock as standard equipment for 1988, the publication said.

Ford Mustang model prices would be 4.8 percent to 6.1 percent higher than 1987 levels; Ford Thunderbird increases ranged from $538 to $965; Mercury Marquis prices were to rise between $841 and $991; and the Ford Taurus L station wagon was to sell for $13,380, an increase of 12.7 percent, or $1,510, Automotive News said.

General Motors Corp. has increased 1988 fleet prices an average of 3.3 percent but was still considering across-the-board cuts on retail prices of its 1988 cars, the publication said.

Chrysler said in a news release that its 1988 Chrysler New Yorker would carry a tentative suggested retail price of $17,416; New Yorker Landau, $19,509; 1988 Dodge Dynasty, $11,666; and Dynasty Premium, $12,266. Firm prices would be announced before new models were formally introduced in early October.

The automaker has said prices of its 1988 domestic passenger cars will increase no more than 1 percent over those of comparably equipped 1987 models. As totally new cars, the four Belvidere-built models will not affect the 1988 average price increase.

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