AP NEWS

Emerald Coast Convention & Visitors Bureau Unveils Football Field Sized Aerial Advertisements at Super Bowl LIII

February 4, 2019
1 of 2
(Photo: Business Wire)

DESTIN, Fla.--(BUSINESS WIRE)--Feb 4, 2019--As the New England Patriots and Los Angeles Rams battled it out on the football field on Sunday, February 3rd, 2019, there was no competition in the skies over Atlanta this weekend. An aerial advertisement nearly the length of an NFL football field owned the skies for the 150,000 out-of-town visitors and more than a million people that attended events related to Super Bowl LIII. That is why Emerald Coast Convention & Visitors Bureau opted to fly their message reminding families where their next vacation should be.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190204005410/en/

(Photo: Business Wire)

“The city of Atlanta loves Destin, they have been coming to us for generations,” said Jennifer Adams, director, Emerald Coast Convention & Visitors Bureau. “Destin, Fort Walton Beach, Okaloosa Island is known as the Heart of Florida’s Emerald Coast because of its iconic emerald-green water, sugar-white sand, and world-renowned beaches, as well as once-in-a-lifetime outdoor adventures you and your family are sure to love.”

The massive helicopter-towed advertisement flew four times between Friday and Sunday for a total of 12 hours of unmissable airtime, on display to everyone throughout all of Downtown, Midtown, Buckhead and surrounding neighborhoods north of Mercedes-Benz Stadium.

The sky is an untapped advertising medium for outdoor events and Remarkable Media has revolutionized the aerial advertising market with HD digitally printed banners that are clearly visible from more than 3 miles away. Advertisements are 250-foot wide by 110-foot tall and towed via helicopter, flying at less than half the speed of plane towed banners providing longer dwell times.

Remarkable Media is the exclusive aerial marketing firm for ABC’s Regional Sports & Entertainment Sales (RSES), part of Disney Advertising Sales Local division. Their technology and aerial solutions are available to all ABC advertising clients across North America, allowing clients to engage audiences of live entertainment and outdoor events, day or night.

Visit www.emeraldcoastfl.com to start planning your next family vacation.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190204005410/en/

CONTACT: Disney Advertising Sales Local (DASL):

Jim Sweeney

James.J.Sweeney@disney.com

KEYWORD: UNITED STATES NORTH AMERICA FLORIDA GEORGIA

INDUSTRY KEYWORD: FOOTBALL COMMUNICATIONS ADVERTISING MARKETING PUBLIC RELATIONS/INVESTOR RELATIONS OTHER COMMUNICATIONS SPORTS

SOURCE: Emerald Coast Convention & Visitors Bureau

Copyright Business Wire 2019.

PUB: 02/04/2019 09:00 AM/DISC: 02/04/2019 09:01 AM

http://www.businesswire.com/news/home/20190204005410/en

AP RADIO
Update hourly