Spike Lee To Make Ads for Navy
NEW YORK (AP) _ Spike Lee is setting sail with a series of recruiting ads for the Navy.
The filmmaker signed on to make six commercials for the oceangoing branch of the military. Using hand-held cameras for a fresh look, Lee did documentary-style spots on Navy SEALS, sailors in a rock band, exotic travel opportunities and other service-related topics.
``Spike may attract a younger audience than our previous commercials did,″ said Lt. Cmdr. Karen Jeffries, adding that the Navy fell 7,000 recruits short of its goal in 1998. ``Spike can give us a different edge.″
The first commercial will debut June 4 in movie theaters showing the new ``Star Wars″ film before the spot airs on television. Lee, who has done commercials for Nike and Levis, has film credits including ``Malcolm X″ and ``Do The Right Thing.″
``I was surprised they picked him, but I think the Navy did the right thing,″ said former Lt. Cmdr. Allan Camaissa, who appeared in one of the new spots.