Affectiva Debuts Mobile Lab with Automotive AI Technology at Emotion AI Summit

August 21, 2018

BOSTON--(BUSINESS WIRE)--Aug 21, 2018--Affectiva, the global leader in Artificial Emotional Intelligence (Emotion AI), today announced the debut of its Mobile Lab at Affectiva’s Emotion AI Summit. The Emotion AI Summit, a day of discussions among thought leaders on the critical role of Trust in AI across a number of industries, will take place at the State Room in Boston, MA on Thursday, September 6, 2018. Equipped with Affectiva Automotive AI, the first multi-modal in-cabin AI sensing solution, the bright pink Mobile Lab car will showcase multiple examples of how Automotive AI will make driving safer and more enjoyable in semi and fully autonomous vehicles.

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Each day in the U.S., over 1,000 injuries can be attributed to distracted driving, and more than 6,000 fatal crashes each year may be caused by drowsy driving. In Affectiva’s Mobile Lab, participants will experience firsthand how automotive original equipment manufacturers (OEMs) and Tier 1 suppliers are using Affectiva Automotive AI to build advanced driver monitor systems (DMS) that prevent drowsy and distracted driving.

Within the Mobile Lab, the in-cabin camera tracks the participants’ cognitive and emotional states. When the in-cabin camera detects moderate or extreme drowsiness, the Mobile Lab will simulate a vehicle adaptation by giving the driver an alert via a tablet display in the center console. It offers suggestions such as getting coffee from nearby coffee shops, navigating to a rest stop, playing the driver’s favorite music, or turning on air conditioning. To prevent distracted driving, the Mobile Lab simulation will trigger an alert recommending that the driver keep his or her eyes on the road, in the event that the driver is spending too much time looking elsewhere.

In addition to being able to identify dangerous driving behavior, the Mobile Lab demonstrates the important role that Affectiva Automotive AI will play in giving OEMs and Tier 1 suppliers a deep understanding of occupants, and establishing mutual trust between humans and AI as autonomous vehicles come to the fore. In the same way that humans must trust AI to make safe and enjoyable driving decisions for them, AI must trust and know the vehicle’s occupants well enough to understand when a driver is alert and ready to resume control of a semi-autonomous vehicle.

“By debuting our Mobile Lab at the Emotion AI Summit, we are giving attendees a glimpse into the future of mobility,” said Dr. Rana el Kaliouby, co-founder and CEO, Affectiva, and Emotion AI Summit keynote speaker. “The Summit is a day in which some of the most highly respected industry leaders, executives and researchers in automotive, robotics, healthcare and other areas, are gathered in one place, to discuss the role that trust plays in not only next-generation vehicles, but the future of human to machine interaction. As the auto industry continues on its path to autonomy, and consumers’ expectations of how they engage with technology evolves, it’s important to consider how humans and AI will successfully partner with each other. Undoubtedly, trust will need to sit at the center of that relationship.”


Register here to attend the Emotion AI Summit: Trust in AI at the State Room in Boston, MA on September 6 th. If you are a member of the media, please contact affectiva@marchcomms.com directly. Learn more about Affectiva Automotive AI, the first multi-modal in-cabin AI sensing solution. Visit Affectiva’s blog to learn more about what to expect following last year’s Summit, and check back after September 6 th for learnings and insights from Emotion AI Summit: Trust in AI.

About Affectiva Affectiva, an MIT Media Lab spin-off, is the leading provider of AI software that detects complex and nuanced human emotions and cognitive states from face and voice. Its patented Emotion AI technology uses machine learning, deep learning, computer vision and speech science. Affectiva has built the world’s largest emotion data repository with over 7 million faces analyzed in 87 countries. Used by 25% of the Fortune Global 500 companies to test consumer engagement with ads, videos and TV programming, Affectiva is now working with leading OEMs, Tier 1s and technology providers on next generation multi-modal driver state monitoring and in-cabin mood sensing.

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SOURCE: Affectiva

Copyright Business Wire 2018.

PUB: 08/21/2018 09:00 AM/DISC: 08/21/2018 09:01 AM


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