Music Audience Exchange Adds Former Rolling Stone Exec as Chief Revenue Officer
FRISCO, Texas, Nov. 29, 2018 (GLOBE NEWSWIRE) -- Music Audience Exchange (MAX) today announced the appointment of Michael Provus as its new Chief Revenue Officer (CRO).
Provus, a brand partnership expert, brings over 20 years of experience to MAX. In his new role, Provus will be responsible for growing the sales and operations teams. He will be overseeing the development and execution of all of the company’s brand marketing programs, working with large consumer brands and their agencies to develop national marketing programs based on precise value exchanges with music artists.
Prior to joining MAX, Provus was chief revenue officer and publisher for Wenner Media, publisher of Rolling Stone, Men’s Journal and Glixel. He also spent more than eight years growing the Rolling Stone platform across digital, social, experiential and print. During his tenure there, he built the RS Live franchise driving multiplatform partnerships around key cultural moments with more than 50 brands at the Super Bowl, The Grammys, Lollapalooza, SXSW and the CMA Awards.
“We are thrilled to welcome Michael to the leadership team,” Nathan Hanks, MAX CEO said. “His expertise in the music and media space and proven track record of bringing brands to their full potential while consistently amplifying revenues make him a natural fit for MAX as we continue to grow and shape the future landscape of music.”
Provus has more than 20 years of experience with some of the industry’s most influential brands, including senior sales leadership positions at GQ, Vanity Fair, Esquire and Dennis Publishing (Maxim, Stuff). He started his advertising and marketing career as a media buyer at Young & Rubicam working on the Stolichnaya and Smirnoff vodka brands after receiving his B.S. in Marketing and Telecommunications from The Kelley School of Business at Indiana University.
“I’m excited to be joining MAX at this pivotal moment in the company’s growth,” Provus said. “As MAX leverages its proprietary data science technology to effectively target music audiences, it’s innovating the way brands can connect with people through music. I look forward to working closely with the team to enrich the experiences of brands, artists and fans alike.”
About Music Audience Exchange (MAX)Music Audience Exchange (MAX) is shaping the future landscape of music.
Across billions of streams, video views, social shares, and live shows, there are massive, diverse communities of fans forming around more music and more artists than ever before. MAX has built a platform that deeply understands these audiences, and has created a model that gives brands the opportunity to enrich the fan experience.
The MAX Platform™ is built on proprietary data science that maps specific audience attributes to a database of 900+ genres, 1.8 million artists, and a network of channels that reaches 98% of music fans in the places they’re already going to for music.Fans get more music. Artists get promotional support. Brands get deeper connections.
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