AP NEWS

JCPenney holds sale for BYU students, MX announces financial wellness tool, startup provides bus routes to Vegas for $4.99

April 16, 2019

JCPenney holds ‘Suit Up’ sale for BYU students’ careers

From 6 to 9:30 p.m. Tuesday, JCPenney at 1200 Towne Centre Blvd. in Provo will host a “Suit Up” event catering to BYU students to help them dress for career success.

During the event, which is put on in tandem with BYU career services, BYU students with a valid student ID will receive an extra 40% discount. According to a press release from JCPenney, men and women will be able to buy full outfits from brand names like JF J. Ferrar and Worthington for under $200.

Faculty, staff and alumni from the university will be on hand at the event along with JCPenney staff to help students with latest career fashion trends, how things should fit and more.

The first 125 students to arrive at the event will also be eligible to receive a free mini makeover at Sephora inside JCPenney. Additionally, students can pay to have their business headshots taken with packages starting at $29.99.

Lehi’s MX announces financial wellness tool on Tax Day

On Monday, Lehi-based fintech company MX announced the launch of a “self-guided financial wellness tool” that banks and credit unions can use to empower their customers, titled MoneyMap with Pulse. The technology provides financial advice with AI-driven personalized insights.

“Traditional methods of budgeting simply don’t work for large portions of society — too much of the burden is placed on the individual,” Ryan Caldwell, founder and CEO of MX, said. “The solution is MoneyMap with Pulse. We’re ushering in a new age of financial wellness where our technology does all the heavy lifting — from proactive notifications to guided, personalized financial advice. With the use of technology, financial institutions can help their customers build better financial habits without having to fundamentally change their budgeting behavior.”

Caldwell said the new technology redefines how people interact with their finances on a personal level. Brett Allred, chief product officer at MX, added the technology is also beneficial for financial institutions.

“It’s easy for financial institutions to get started and stay ahead of big tech competitors,” Allred said. “Existing MX clients can be integrated in as little as 30 days.”

Learn more about the new software as a solution product by visiting https://data.mx.com/products/pf m.

FlixBus USA launches in Utah, provides direct route to Vegas

FlixBus, a European mobility startup that launched in the United States in May 2018, is coming to Utah. Starting April 19, Salt Lake City, St. George, Provo and Cedar City residents will be able to travel directly to Las Vegas and connect to other cities in Arizona, Nevada and California.

For a limited time, as an introduction to the long-distance bus line, all trips will sell at $4.99. Later, the lowest ticket price will average out at $9.99, varying by season and demand.

FlixBus was originally launched in Germany in 2013, expanding to 28 countries across Europe before coming to the U.S. and connecting cities in the Southwest. Last month, FlixBus began a second network in the Southern U.S., with routes in Texas, Louisiana and Mississippi.

To introduce the new Utah cities into the network, all trips will sell at $4.99 for a limited time. Thereafter, the lowest ticket price will average $9.99, with prices varying depending on seasonality and demand.

“We are modernizing the traditional American road trip,” Pierre Gourdain, managing director of FlixBus USA, said. “Our fleet is equipped with Wi-Fi, power outlets at every seat, ample legroom, free onboard movies and TV, and it’s the eco-friendliest form of transportation available.”

According to a FlixBus press release, since launching FlixBus in the U.S. last May, over 65% of U.S. passengers riding the buses have never taken a long-distance bus before.

Uniquely, FlixBus does not actually own any of the buses used on its routes or bearing its name, rather, the buses are owned by local, small and medium enterprise bus partners. FlixBus has over 300 bus partners and employs more than 7,000 bus drivers throughout the U.S. and Europe.

As part of the company’s goal to be a sustainable and eco-friendly mode of transportation, travelers can choose to offset the carbon emissions from their trip with “CO2 Neutral tickets.” The cost of traveling green is added to the base ticket price, approximately 1-3% more than the original ticket. The compensation is donated to the U.S. National Forest Foundation and the worldwide Global Climate Protection Project. Learn more and book a trip by visiting https://www.flixbus.com /.