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Global Magazine Advertising Procurement Market Report 2018: One of the Procurement Best Practices for Buyers is to Opt for Service Providers that Have Digital Asset Management Capabilities - ResearchAndMarkets.com

July 6, 2018

DUBLIN--(BUSINESS WIRE)--Jul 6, 2018--The “Global Magazine Advertising - Procurement Market Intelligence Report” report has been added to ResearchAndMarkets.com’s offering.

The report provides actionable insights to improve source-to-contract cycle performance in the Global Magazine Advertising Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

The report provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

One of the procurement best practices for buyers is to opt for service providers that have digital asset management capabilities.

According to the report, one of the key growth contributors for the global magazine advertising market is the integration of technical aspects to enhance the impact of magazine advertising on end-consumers.

Further, the report states that a major procurement challenge experienced by the buyers is the difficulty in identifying service providers that possess skills and expertise in creating innovative magazine advertising campaigns.

Key Topics Covered

1. Category at a Glance

2. Scope of the Report

3. Market Insights

4. Supply Market Insights

5. Pricing Insights

6. Procurement Insights

7. Top Five Suppliers

BBDO Leo Burnett Saatchi & Saatchi Ogilvy & Mather Dentsu

For more information about this report visit https://www.researchandmarkets.com/research/9lr4bd/global_magazine?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20180706005281/en/

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Related Topics:Advertising and Marketing,Magazines and Periodicals

KEYWORD:

INDUSTRY KEYWORD: COMMUNICATIONS ADVERTISING PUBLISHING

SOURCE: Research and Markets

Copyright Business Wire 2018.

PUB: 07/06/2018 10:55 AM/DISC: 07/06/2018 10:55 AM

http://www.businesswire.com/news/home/20180706005281/en

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