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Publishing Sales Grow in 2000

June 1, 2001

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CHICAGO (AP) _ With a little help from Harry Potter, publishing sales went up slightly last year, according to preliminary figures released Friday. A big increase in the ``juvenile″ market offset a drop in books purchased by adults.

``The Harry Potter books and other highly publicized titles have had a big impact,″ said Frank Daly, executive director of the Book Industry Study Group, a nonprofit organization that releases annual studies.

The full survey is expected later this summer. Friday’s figures were announced on the first day of BookExpo America, the industry’s annual convention.

Publishers’ net sales increased 3.7 percent last year, to $24.6 billion, and are projected to grow another 3.1 percent in 2001.

The improvement came despite a 9.8 percent drop in ``adult trade″ books, which include novels, memoirs and biographies. Adult sales netted $4.6 billion in 2000.

``It’s the economy,″ Daly said of the adult market. ``When the outlook’s a little less rosy, you may buy one less book.″

The study group projects a continued drop in the adult market over the next couple of years, but sees the juvenile category growing strongly. Juvenile sales increased 14.4 percent in 2000 and have jumped from around $900 million in 1997 to $1.95 billion last year.

Elsewhere, expected increases in federal education spending should help the textbook industry and university presses grow solidly over the next few years. Religion books should continue to grow, while sales for mail order books are expected to drop.

``The rise of the Internet has clearly hurt mail order books,″ Daly said. The study group did not have separate figures on e-books.

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On the Net:

Book Industry Study Group: http://www.bisg.org

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