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‘Today’ show producer Adam Miller named director of content at WKYC

August 8, 2018

‘Today’ show producer Adam Miller named director of content at WKYC

CLEVELAND, Ohio – WKYC Channel 3 is adding a key management position, director of content, and Northeast Ohio native Adam Miller, senior producer at NBC’s “Today” show, will be taking on those duties starting in October.

What are those duties?

“Adam will oversee the vision, hiring and strategy for all Channel 3 editorial coverage and the distribution of news across all content platforms,” the Tegna-owned Cleveland station’s president and general manager, Micki Byrnes, said in a statement released Wednesday. “He will lead collaboration across our broadcast, digital and marketing teams at the station. WKYC is the second Tegna station in the country to build a ‘triad’ of content leaders to drive integrated product creation on all platforms as part of its digital-first strategy.”

The other two members of the “triad” are Denise Polverine, who continues in her dual role as director of digital and regional digital director, and Jon Adkins, promoted to director of news content. The creation of this content leadership team is part of what the NBC affiliate station calls a continuing effort “to transform local journalism in the digital age.”

Director of news content basically is the news director’s position with some added responsibilities. Adkins replaces Brennan Donnellan, who had been at Channel 3 for seven years and resigned as news director in May.

Miller, who grew up in Orange, did his senior project at Orange High School at Channel 3 before enrolling at Northwestern University’s Medill School of Journalism.

“It has always been my dream to come home and work in Cleveland,” Miller said in the statement released by Channel 3. “I am looking forward to taking my 10 years of experience at ‘Today’ and using it to create a unique, consumer-oriented news product that I think our audience will love.”

As senior producer at “Today,” Miller manages a team of producers, overseeing programming, series development and daily operations. Miller began his career at NBC as a production assistant for the “Today” coverage of the 2008 Summer Olympics in Beijing.

Polverine is responsible for directing the digital editorial strategy at WKYC, training and directing all content producers to support Channel 3′s goal of being “a 24/7 digital-first newsroom.” As regional digital director, she works closely with eight Tegna stations to develop and support digital strategy and engagement initiatives.

Adkins and Polverine will report to Miller in this new management structure at the station. Adkins will oversee day-to-day editorial coverage, including content creation, investigative journalism and distribution across multiple platforms.

The announcement comes two days after it was confirmed that former Channel 3 anchor and reporter Leon Bibb, 73, was returning to the station to do special reports and commentary. Bibb, a class of 1962 Glenville High School graduate, announced last year that he was retiring after a 22-year run as an anchor and reporter at WEWS Channel 5.

WKYC formerly was owned by NBC and Gannett. Formed in 2015 when the Gannett Co. split into two publicly traded companies, Tegna, headquartered in McLean, Virginia, owns and operates 47 stations in 39 markets.

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