McLane Company’s Private Label Products Subsidiary, Consumer Value Products (CVP), Unveils New Pizza Brand at the McLane National Trade Show
TEMPLE, Texas--(BUSINESS WIRE)--Sep 6, 2018--McLane Company, Inc., a leading supply chain services company providing grocery and foodservice supply chain solutions, announced the debut of a new brand: Fly Guys Pizza. The brand launched at the McLane National Tradeshow through its private label subsidiary, Consumer Value Products (CVP), in coordination with McLane’s foodservice-at-retail program, McLane Kitchen.
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Fly Guys Pizza program is a collaboration between McLane’s private label products subsidiary, Consumer Value Products (CVP), and McLane’s foodservice-at-retail program, McLane Kitchen. (Photo: Business Wire)
Made with premium toppings on a self-rising crust, Fly Guys Pizza arrives frozen and fully packaged for retailers to serve hot by the slice or by the 12” pizza, or the 12” pizzas can be merchandised for retail sale in the frozen section for consumers to bake at home. Fly Guys combines great taste with incredible value and is offered in three delicious flavors: pepperoni, five-meat and breakfast — because it’s never too early for pizza! The brand was conceived with a unique story of two Italian skydivers. Legend has it that Luciano Rosso and Frederico Moretti had a shared passion for pizza AND skydiving, and they decided mid-air to join forces to share their love of Italian pies with the world. Thus, Fly Guys Pizza was born.
McLane Kitchen and CVP offer customers Fly Guys-branded packaging including pizza boxes and slice trays, equipment ranging from pizza ovens to serving utensils, as well as signage such as posters, menu boards and banners.
“We are thrilled to enter the most talked about category in convenience with Fly Guys Pizza program,” said Teresa Voelter, general manager of Consumer Value Products at McLane. “With retail and foodservice options, our customers will be enthusiastic about the program and its benefits to help drive their sales.”
In addition to Fly Guys Pizza, CVP is also proud to launch new products for Beau Dacious, its line of pet products, that include leashes and food/water bowls, as well as assorted fruit snacks and dinosaur fruit snacks for the YumBees brand at McLane’s National Trade Show. CVP products are available to both McLane customers and non-McLane customers and are currently offered at retail locations nationwide.
Consumer Value Products, Inc. (CVP) is a private label subsidiary of McLane Company, Inc. that offers high quality, high margin products for retailers. Founded in 1992 under the name Salado Sales, CVP’s 240+ products span across the categories of foodservice, automotive, candy and snacks, general merchandise, grocery and health, beauty and wellness. Its products are available at over 9,000 retailers across the country under the following brands: CVP (Baby, Health and Home), Work Fare, Road-Tech, Hometown Market, Excursion Beef Jerky, YumBees, Divinely Sweet, Beau Dacious and Fly Guys Pizza. Learn more at CVPproducts.com.
McLane Company, Inc. is one of the largest supply chain services leaders, providing grocery and foodservice supply chain solutions for convenience stores, mass merchants, drug stores and chain restaurants throughout the United States. McLane, through McLane Grocery and McLane Foodservice operates over 80 distribution centers across the U.S. and one of the nation’s largest private fleets. The company buys, sells and delivers more than 50,000 different consumer products to nearly 110,000 locations across the U.S. In addition, McLane provides alcoholic beverage distribution through its wholly owned subsidiary, Empire Distributors, Inc. McLane is a wholly owned unit of Berkshire Hathaway Inc. (NYSE: BRK) and employs more than 20,000 teammates.
View source version on businesswire.com:https://www.businesswire.com/news/home/20180906005003/en/
CONTACT: McLane Company, Inc.
Tom Sicola, 254-742-3637
VP of Marketing
KEYWORD: UNITED STATES NORTH AMERICA TEXAS
INDUSTRY KEYWORD: SUPPLY CHAIN MANAGEMENT RETAIL FOOD/BEVERAGE SUPERMARKET
SOURCE: McLane Company, Inc.
Copyright Business Wire 2018.
PUB: 09/06/2018 09:00 AM/DISC: 09/06/2018 09:01 AM