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Shipping containers upcycled into offices amp up the industrial vibe at ETC

Judy Newman | Wisconsin State JournalMay 26, 2019

MIDDLETON — The lights dimmed for commercial lighting design company ETC in February when co-founder and longtime chief executive Fred Foster died of cancer at age 61.

With Foster at the helm, ETC became a worldwide force for more than 40 years, lighting stages from Manhattan’s Broadway theaters to Madison’s Overture Center, illuminating the faces of the tycoons on ABC’s Shark Tank, the coffee concoctions at the world’s largest Starbucks in Shanghai, and controlling artwork displayed in colorful light designs on the face of Chicago’s Merchandise Mart (now known as theMART).

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