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MacWorld Returns to Boston in 2004

October 8, 2002

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BOSTON (AP) _ Boston has beaten out New York to host the Macworld show starting in 2004, a major victory for a city that has struggled to book clients for its new convention center.

Beth Wickenhiser, a spokeswoman for IDG World Expo, which runs Macworld, confirmed Tuesday that the show would be held in Boston from 2004-2006, with the option for a two-year extension.

She declined to provide details but said they would be announced next week. IDG World Expo’s decision was first reported in the Boston Herald.

Macworld pulled out of Boston in 1998, but IDG World Expo head and Macworld organizer Charlie Greco later indicated that he was interested in returning the convention to Boston, partly to save money.

That prompted heavy lobbying efforts by New York and Boston, with both cities offering packages of perks.

The $800 million convention center under construction near downtown, set to open in 2004, has attracted only a few bookings and has been criticized as a waste of money.

Macworld, which is expected to attract 64,000 people, could pump tens of millions of dollars into the local economy. The show is one of the premier events in the computer industry and usually features product announcements and speeches by Apple Computer Inc. senior executives.

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