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Selena bags hit H-E-B stores

December 6, 2018

Some Brownsville shoppers were lined up at H-E-B before it opened Thursday, only to leave with empty bags.

They had their eyes on the grocery chain’s bag featuring an iconic image of Tejano superstar Selena Quintanilla.

The bag went on sale at 6 a.m. in stores. It is available online at selena.heb.com, but the HEB Twitter account alerted would-be online shoppers that the site is having technical issues. The $1.99 bags are limited to two per customer and have a $7 shipping charge.

The bags feature photos of Selena in a reflective dress and with hair styled in beehive updo. It also includes some of her well-known inspirational quotes including, “If you have a dream, don’t let anyone take it away. And always believe that the impossible is possible.”

As part of its partnership with the Quintanilla family, H-E-B will donate $25,000 to The Selena Foundation, a non-profit organization committed to community and educational initiatives. The Selena Foundation will dedicate funds from this donation to the Boys & Girls Club of the Coastal Bend.

The first-edition Selena bag sold out within 30 minutes at some H-E-B locations when it was released in March, but inventory has compensated for that this time, a spokesperson told the Brownsville Herald.

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