LOS ANGELES (AP) _ Gov. Jesse Ventura is hoping his big, bald mug will make more tourists want to come to Minnesota.

Ventura, the former professional wrestler known as ``The Body,'' announced an agreement Tuesday with Los Angeles-based Americantours International Inc. to try to boost the $10 billion Minnesota takes in annually from visitors.

``Like any business we have to advertise and get our name out there,'' the governor said.

When asked where the money would come from to finance a new tourism campaign, he joked: ``I'm thinking about me doing it and I'm not that expensive.''

Americantours figures the state can do more to cash in on Ventura. ``We believe that the governor's celebrity has made him popular worldwide,'' said Noel Irwin Hentschel, Americantours' chief executive officer.