Evine to Broadcast Live from Italy Featuring the Premiere of TORRINI 1369
MINNEAPOLIS, Sept. 12, 2018 (GLOBE NEWSWIRE) -- Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform interactive digital commerce company ( evine.com ), today announced that it will be taking its viewers on a virtual shopping experience to Vicenza, Italy September 13 -16. The live broadcast will include the highly-anticipated premiere of TORRINI 1369, a nearly 650-year-old brand rooted in creating beautiful 14K gold jewelry. Manufactured in Florence, Italy, TORRINI 1369 is the oldest family owned and operated goldsmithing business in the industry, spanning over 25 generations. Items will feature a variety of decorated diamond accents, traditional silhouettes and bright attributes inspired by the city’s rich history. The “Live from Vicenza” event will also include the launch of new items from some of Evine’s existing brand partners, creating a not-to-miss event featuring a wide assortment of must-have pieces.
“Evine often transports customers to different parts of the world via remote shows and, for the first time in over 15 years, will be broadcasting live from Italy. Beginning September 13, the ‘Live from Vicenza’ event will bring the beauty of this historic city directly to our customers while introducing exciting brand premieres such as TORRINI 1369,” said Anne Martin-Vachon, President at Evine. “Building strong brands through storytelling is our expertise, and we are looking forward to cultivating a unique, one-of-a-kind shopping experience for our viewers.”
Fabrizio Torrini, a member of the 25th generation and currently overseeing the business added, “We are honored to debut TORRINI 1369 jewelry with the Evine audience in our home country and consider it a great opportunity to share the inspiring story behind our business. We strongly believe in the importance of community which is why we are so thrilled to be part of the Evine family and look forward to what will be an amazing partnership.”
“Live from Vicenza” will captivate shoppers with footage showcasing Vicenza’s impeccable sophistication, awe-striking scenery, fine art and robust culture. During the four-day event, Evine will spotlight new items from some of its most exquisite Italian jewelry partners, including pieces from Stefano Oro, Viale18K Italian Gold, Toscana Italiana, Tagliamonte, VOGA Collection and Cameo Italiano among others. To kick-off the live broadcast and provide customers with additional, entertaining content, Evine will be streaming a Facebook Live show on Thursday, September 13 at 2:00pm ET.
Viewers are invited to watch the “Live from Vicenza” event Thursday, September 13 starting at 8pm ET and running through Sunday, September 16 at 5pm ET via cable and satellite, mobile apps and live streaming online at www.evine.com. Evine airs on DIRECTV channels 73 and 316, DISH Network channel 134, Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube and on the nation’s top cable providers. Find Evine in your area: bit.ly/1CNa450.
About Evine Evine Live Inc. (NASDAQ:EVLV) operates Evine, a multiplatform interactive digital commerce company that offers a mix of proprietary, exclusive and name brands directly to consumers in an engaging and informative shopping experience via television, online and mobile. Evine reaches more than 87 million television homes with entertaining content in a comprehensive digital shopping experience 24 hours a day.
About TORRINI 1369 A family of artists and sculptors, The Torrini family brings back the heritage to the 1369, when the Trade Mark was registered in Florence, Italy. Spanning over 25 generations, their goldsmith work has been done with passion and dedication, and still is to this day. New technologies have entered the workshop without pushing the traditional technique to the border line: the expression of the Goldsmith art crafted tradition, where human values, high quality and high attention to details are at the core of the business. All the items within the collection are modeled in-house at their Workshop in Via B. Scala in Florence.
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