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Press release content from Business Wire. The AP news staff was not involved in its creation.

United Kingdom Valentine’s Day Retail Spending Report 2019 - ResearchAndMarkets.com

April 11, 2019

DUBLIN--(BUSINESS WIRE)--Apr 11, 2019--The “UK Valentine’s Day 2019” report has been added to ResearchAndMarkets.com’s offering.

Overall penetration for Valentine’s Day increased by 4.0 ppts versus 2018 driven by retail penetration which increased by 4.2 ppts.

This rise was bolstered by consumers feeling financially better off, in addition to a greater proportion of Valentine’s Day shoppers purchasing gifts and/or cards for recipients other than their partners. Retailers continued to shift their focus on the occasion more towards consumers purchasing for family, friends and themselves, to drive spending regardless of whether a shopper is in a romantic relationship. 36.3% of consumers spent more on Valentine’s Day than they did last year as more felt financially better off than they did around the same time last year.

However, many consumers financed spending on the occasion using credit options, as 12.5% of shoppers used a credit card and 6.6% used a general store card with both of these payment methods increasingly in popularity versus last year. Of those who went out for a Valentine’s Day meal, there was a 4.0 ppt increase in the percentage of consumers eating at fine dining restaurants and a 5.3 ppt fall in the percentage eating at less-expensive, family style restaurants.

While almost 60% of Valentine’s Day shoppers purchased gifts for the occasion, uplift in spend in this area was driven by lower value items such as food & drink gifts, flowers and soft toys. High-value product categories such as fine jewellery & watches saw a noticeable decline in average spend.

While consumers want to participate in the event, for many it is not affordable, as shown by the increase in consumers using credit options. Retailers must cater for all budgets, offering a broad range of gifts at various price points, with a focus on value for money. The report analyses the major players, the main trends, and consumer attitudes.


  • Retail spending increased as a proportion of overall spending as consumers felt more financially well off compared to this time last year.
  • A convenient location is the most important driver of retailer choice for Valentine’s Day food & drink shoppers.
  • The online channel has been more widely used for cards & gift wrap purchases in 2019.

Reasons to Buy

  • Use our in-depth consumer insight to learn which areas within Valentine’s Day are most important to ensure that product offerings are catering to the needs and wants of customers.
  • Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
  • Use our in-depth analysis of the leading retailers for the Valentine’s Day occasion in order to understand how to appeal shoppers and maximise market share.

Key Topics Covered:


  • The Key Findings
  • Valentine’s Day overall penetration increases as gifting is extended to family and friends
  • Retail spend increased as more consumers used credit options to finance spending on the occasion
  • Consumers want good value for money in gifting as shoppers cut back on spending in this category
  • Trend insight - stores
  • Trend insight - online
  • Trend insight - Instagram


  • Key findings
  • Buying dynamics
  • Financial well-being
  • Financing spending
  • Valentine’s Day spending
  • Who shoppers bought for
  • Valentine’s Day activities
  • Valentine’s Day statements
  • Retailer selection
  • Retailer ratings - grocers
  • Retailer ratings - non-food retailers
  • Meal choices


  • Key findings
  • Retailer selection
  • Channel usage
  • Store usage
  • Device usage
  • Fulfilment
  • Retailer used
  • Spending
  • Buying dynamics


  • Key findings
  • Store selection
  • Channel usage
  • Store usage
  • Device usage
  • Fulfilment
  • Average spend
  • Retailer used
  • Buying dynamics


  • Key findings
  • Retailer selection
  • Channel usage
  • Store usage
  • Device usage
  • Fulfilment
  • Retailer used
  • Buying dynamics

Companies Mentioned

  • Matalan
  • Primark
  • H&M
  • Boots
  • John Lewis & Partners
  • Paperchase
  • The Body Shop
  • WH Smith
  • Fortnum & Mason
  • Clintons
  • Oliver Bonas
  • Next
  • Sainsbury’s
  • Primark
  • Marks & Spencer
  • New Look
  • Peacocks
  • House of Fraser
  • Tesco
  • ASDA
  • Card Factory
  • Pandora
  • Morrisons
  • Amazon
  • Debenhams
  • Waitrose & Partners
  • Aldi
  • Lidl
  • Co-op
  • Iceland
  • Thorntons
  • Hotel Chocolat
  • Interflora
  • Victoria’s Secret
  • Zara
  • Very.co.uk
  • TK Maxx
  • Adidas
  • H. Samuel
  • Accessorize
  • Warren James
  • Argos
  • The Watch Hut
  • Swarovski
  • Ernest Jones
  • The Perfume Shop
  • The Fragrance Shop
  • Superdrug
  • Home Bargains
  • Monsoon
  • Size?
  • Net-a-porter
  • Mr Porter
  • Russell & Bromley
  • Ted Baker
  • Moonpig.com
  • Disney Store
  • B&M
  • Poundland
  • GAME
  • HMV
  • CEX
  • Wilko
  • Hobbycraft
  • Poundstretcher
  • Tiger
  • Cath Kidston
  • Waterstones
  • The Book Depository
  • Wordery
  • Sports Direct
  • JD Sports
  • Nike
  • ASOS
  • The Range
  • Dixons Carphone
  • eBuyer
  • Funkypigeon.com

For more information about this report visit https://www.researchandmarkets.com/r/lvozgf

View source version on businesswire.com:https://www.businesswire.com/news/home/20190411005313/en/

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SOURCE: Research and Markets

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PUB: 04/11/2019 05:36 AM/DISC: 04/11/2019 05:36 AM