Global Transactional and Marketing Emails Market 2018-2022 | Expanding Internet-User Base to Boost Demand | Technavio
LONDON--(BUSINESS WIRE)--Oct 4, 2018-- analysts forecast the global transactional and marketing emails market to register a CAGR of over 9% during the forecast period, according to their latest market research report. However, the market is expected to decelerate due to a decline in growth on a year-over-year basis.
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Technavio has published a new market research report on the global transactional and marketing emails market from 2018-2022. (Graphic: Business Wire)
Creative and responsive email design is one of the major trends being witnessed in the . Emails are a significant tool of communication for every business. Millions of emails are sent every day to communicate, understand the needs of customers, and deliver products as per customer requirements. Responsive email design aims to improve the quality of consumption of these emails. Businesses can use it to optimize their email content for all types of devices and can make it more accessible with the right placement of images and links. This will enhance the chances of recipients performing actions that are desired by businesses. Therefore, with such benefits, the market is expected to register a positive outcome during the forecast period.
According to Technavio analysts, one of the key factors contributing to the growth of the global transactional and marketing emails market is the expanding internet-user base:
Global transactional and marketing emails market: Expanding internet-user base
The number of internet users is rising year over year, with the global internet users growing by 12% from December 2016 to December 2017. In 2017, per hundred email users, the number of email accounts was 175. The growing number of email accounts presents a potential target market for businesses, making it one of the largest customer-acquisition channels in the world. The internet-user base is expected to keep growing in the future, owing to the increasing internet penetration in Africa and developing countries of APAC as well as the decreasing cost of smartphones. This would result in a huge potential target market for SMEs and will drive their online presence. Such factors are expected to lead to the growth of the global transactional and marketing emails market.
According to a senior analyst at Technavio for research on publishing and advertising, “Apart from expanding internet user-base, factors such as cost-effectiveness of email-campaigns are boosting the growth of the global market. Emails are the primary mode of communication for startups and small businesses with a limited marketing budget. These SMEs play a vital role in the growth of the global transactional and marketing emails market”.
Global transactional and marketing emails market: Segmentation analysis
The global transactional and marketing emails market research report provides market segmentation by application (transactions and marketing), by end-user (large enterprises and SMEs), and by region (the Americas, EMEA, and APAC). It provides an in-depth analysis of the prominent factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.
The Americas held the largest share of the market in 2017, accounting for close to 42% share, followed by the EMEA and APAC respectively. However, during the forecast period, the APAC region is expected to register the highest incremental growth.
Technavio’s sample reports are free of charge and contain multiple sections of the report such as the market size and forecast, drivers, challenges, trends, and more.
Some of the key topics covered in the report include:
Market LandscapeMarket ecosystem Market characteristics Market segmentation analysis
Market SizingMarket definition Market sizing Market size and forecast
Five Forces Analysis
Geographical SegmentationRegional comparison Key leading countries
Vendor LandscapeVendors covered Vendor classification Market positioning of vendors Competitive scenario
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