AP NEWS

Undercover Colors Debuts SipChip™, the Most Comprehensive Date Rape Drug Detection Device Designed for Personal Use

December 12, 2018

RALEIGH, N.C.--(BUSINESS WIRE)--Dec 12, 2018--In September, Undercover Colors introduced the most comprehensive date rape drug detection device designed for personal use – thanks to its portability, small size, and ability to detect beverages spiked with drugs (commonly called roofies) in as little as 30 seconds. Today, as part of their mission to end drug-facilitated sexual assault, the diagnostics company proudly releases this innovative device’s easy-to-remember name: SipChip ™. While the technology is complex, using the device is simple – and telling others about it should be just as simple, so they can find and use SipChip™ to help protect themselves from this rampant crime.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181212005703/en/

(Photo: Business Wire)

Specializing in the evolution of lateral flow technology, Undercover Colors spent years creating the discreet device now known as SipChip™ which detects more of the drugs most commonly used to facilitate sexual assault – in over 100 beverages – than any other test on the market. If someone has suspicions about their beverage, just one drop of their drink on the SipChip™ can determine whether or not it is safe to drink. Similar to a pregnancy test, the lateral flow technology shows one line if the SipChip™ detects the presence of drugs, two if it does not.

“To drug someone’s drink without their knowledge is a crime, yet it continues to happen to all genders. At Undercover Colors, we believe that knowledge is power, and we created SipChip™ to give people the power to test their own drinks – to determine if the drink is safe or should be thrown out,” said Barbara Cook, CEO of Undercover Colors. “Our test detects far more drugs than anything else out there. By giving SipChip™ its own name, we minimize potential confusion with less comprehensive devices while making it easier for people to find the right device – and tell others about it. We want people to join our movement and tell their friends about SipChip™ too as we all work together to end Drug Facilitated Sexual Assault for good!”

Age and gender are not discriminated against when it comes to drug-assisted sexual assault; according to a survey study from Alcohol.org, 44% of men and 56% of women report having their food or drink spiked unknowingly. While the SipChip™ drink tester doesn’t solve the complicated problem of sexual assault, it responds to the real safety challenges of today and helps people make informed decisions.

A drink can be roofied in the few seconds it takes to turn away and say hello to someone. Carrying a single SipChip tester medallion that attaches to wallet, key chain, or smart phone makes it easy to discreetly detect if a drink has been spiked. If SipChip™ reports the presence of drugs, immediate action can be taken – such as alerting the authorities and, if consumed, seeking medical attention before the effects have fully kicked in.

SipChip™ tests are available for purchase at SipChip.com in 3, 5, or 10 packs, which include single-use, individually wrapped tests and custom carriers starting at $14.99. To celebrate the new name, announced just before New Year’s Eve – the biggest party of the year – Undercover Covers is giving a one-time introductory offer. Today through 12/24/18, every order placed at SipChip.com will be eligible for one free SipChip kit of equal or lesser value with the code BOGO. The company hopes that this holiday gift will inspire those who order to pass along the complimentary SipChip™ to a friend or family member, to help increase safety and the awareness needed to help end drug-facilitated sexual assault.

ABOUT UNDERCOVER COLORS

Undercover Colors is a diagnostics company that is evolving lateral flow technology to make it faster, simpler, smaller and consumer-friendly. The company’s first commercial product, SipChip™, brings its users and their loved ones peace of mind that they are better protected against Drug Facilitated Sexual Assault (DFSA). SipChip™ is an accurate, highly versatile, portable test that empowers men and women to test their drinks for signs of drug tampering. With just one drop, the technology detects the presence of commonly used date rape drugs in the greatest variety of liquids, starting in less than a minute. Designed as a small medallion, SipChip™ can be discreetly carried in personal items such as pockets, wallets, keys and purses. Undercover Colors, founded in 2014, is based in Raleigh, North Carolina and holds two patents in the U.S. for its miniaturized lateral flow technology test strip, the smallest form factor in the world.  http://sipchip.com

View source version on businesswire.com:https://www.businesswire.com/news/home/20181212005703/en/

CONTACT: Amanda McGarrity

amcgarrity@thes3agency.com

973-257-5548

KEYWORD: UNITED STATES NORTH AMERICA NORTH CAROLINA

INDUSTRY KEYWORD: WOMEN OTHER CONSUMER TECHNOLOGY CONSUMER ELECTRONICS ONLINE RETAIL INTERNET OTHER TECHNOLOGY HEALTH RESTAURANT/BAR SMALL BUSINESS PROFESSIONAL SERVICES PARENTING OTHER PROFESSIONAL SERVICES RETAIL FOOD/BEVERAGE OTHER SCIENCE SPECIALTY OTHER RETAIL CONSUMER SCIENCE GAY & LESBIAN GENERAL HEALTH MEN

SOURCE: Undercover Colors

Copyright Business Wire 2018.

PUB: 12/12/2018 01:07 PM/DISC: 12/12/2018 01:07 PM

http://www.businesswire.com/news/home/20181212005703/en

AP RADIO
Update hourly