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Yowie ‘Surprise Inside’ Chocolates Are the Perfect Treat This Valentine’s Day

January 31, 2019

NEW YORK--(BUSINESS WIRE)--Jan 31, 2019--This Valentine’s Day share the love of chocolate and animals with the sweethearts in your life with Yowie Chocolates, the surprise inside confection that is a perfect addition to any Valentine’s Day gift basket this season. Each Yowie chocolate gives children of all ages a delicious, 100% natural chocolate treat with a collectible, life-like animal toy inside that not only teaches the importance of saving endangered wildlife, but also contributes to animal conservation efforts.

Yowie chocolates also make the sweetest Valentine’s Day treat for the classroom, too. Whether for a gift basket for the teacher or classroom Valentine’s Day grams, parents can feel good about making learning a bit sweeter. Parents can feel even better knowing that for every Yowie surprise inside chocolate sold between now and July 2019, the Wildlife Conservation Society (WCS) will receive a portion of the net proceeds to support its mission to save wildlife and wild places worldwide.

Every chocolate is in the shape of one of the loveable Yowie characters: Rumble, Crag, Boof, Ditty, Squish and Nap. Yowies are magical creatures, champions of our threatened environment, that are here to show us the wonders of our natural heritage, remind us of its value, and teach us how to help save the natural world while having loads of fun at the same time.

Inside each delicious, non-GMO, nut-free, gluten-free, pure milk chocolate character is a limited-edition collectible animal toy and a full color leaflet. The leaflet features a picture of the real life animal, its profile and level of endangerment to encourage parents to start conversations about ecological conservation with their kids. They can learn more about the topic by scanning links on the leaflet with a mobile device to download the free YowieScope app on the AppStore or Google Play.

The YowieScope app expands the fun-filled conservation experience in a highly interactive way through augmented reality. Kids can grow their online animal kingdom by scanning their animal toys to their virtual collection and earn digital rewards by adding new animals. Each new scan reveals new information about the animal they have collected such as where they live, how they behave in the wild and special abilities they have. The learning fun continues on YowieWorld.com with online and downloadable app games, quizzes, cartoons, downloadable posters and more.

The Yowie brand mission is to empower kids and their parents to make a difference in ecological conservation by bringing attention to the plight of wild animals by connecting kids to that mission through a natural sweet treat and surprise toy animal. Yowie surprise inside chocolates are now available in more than 30,000 retail outlets across the U.S.

For more information, visit www.yowieworld.com.

About Yowie

Each Yowie surprise inside chocolate, created in the shape of the Yowie characters and wrapped in foil, contains limited-edition collectible animal toys, and a full color leaflet featuring a picture of the real life animal, its profile and level of endangerment as well as scannable links to download the free YowieScope app. The YowieScope app allows collectors to learn more about the animals and their world while earning rewards. The combination of tasty, natural chocolate, fun animal toys and a digital platform encourages kids to learn about the natural world and understand its need for protection. Yowie surprise inside chocolates are now available in more than 30,000 retail outlets across the U.S. for more information visit www.yowieworld.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190131005253/en/

CONTACT: Barbara Caruso

pr@adolescentcontent.com, 714/328-3273

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: ENTERTAINMENT TECHNOLOGY MOBILE/WIRELESS PHILANTHROPY CHILDREN PARENTING ENVIRONMENT RETAIL FOOD/BEVERAGE ONLINE CONSUMER FUND RAISING

SOURCE: Yowie Group Ltd

Copyright Business Wire 2019.

PUB: 01/31/2019 09:00 AM/DISC: 01/31/2019 09:01 AM

http://www.businesswire.com/news/home/20190131005253/en

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