Agriculture Council to Promote Outstanding Taiwan Brands in Okinawa

December 20, 2018

TAIPEI, Taiwan--(BUSINESS WIRE)--Dec 20, 2018--Taiwan Good Agriculture (TGA), a program to strengthen international competitiveness of Taiwan’s agricultural products, will help promote Taiwan brands and products in Okinawa from Dec. 25.

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RYUBO Department Store features agricultural products from Taiwan.

Launched by Taiwan’s Council of Agriculture (COA), TGA aims to assist agricultural products manufacturers in enhancing brand image and further guarantee safety and quality of Taiwan’s products, as well as highlight the uniqueness and product differentiation through connecting brand building and selling.

As Okinawa is the closest Japanese prefecture to Taiwan and a popular destination that receives roughly 10 million tourists every year, COA has partnered with RYUBO Department Store, the largest department store in Okinawa, to help Taiwan brands enter Japanese market since 2017.

This year, TGA will sell quality agricultural products from Taiwan in the pop-up store at RYUBO to test competitiveness in Japan’s market. Moreover, the TGA Select, a collection of Taiwan brands, will also be featured at the department store to increase visibility of Taiwan brands.

In addition, TGA had led Taiwan brands and manufacturers to participate in the Great Okinawa Trade Fair, the largest trade platform that boasts over 500 food product suppliers, agents, purchasers, and proxies from Japan every year to boost business.

For the first time this year, the Great Okinawa Trade Fair is open to foreign food products manufacturers and suppliers. As the major foreign country to participate in the trade fair, 80% of the participating manufacturers have been guided by TGA to improve their brand images. TGA will assist them in business matching, paving the way to enter Japan’s market.

For 15 years, TGA has guided more than 130 manufacturers in Taiwan to improve their brand image. COA has also launched the TGA Select in 2016 to bring outstanding brands of Taiwan to enter Japan and China’s market, and continued to expand to new market.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181219005961/en/

CONTACT: Department of International Affairs, COA

Vincent Lin





SOURCE: Council of Agriculture

Copyright Business Wire 2018.

PUB: 12/20/2018 02:37 AM/DISC: 12/20/2018 02:38 AM


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