Quantzig Reveals 4 Reliable Ways to Transform Businesses into Customer Centric Brands
LONDON--(BUSINESS WIRE)--Nov 13, 2018--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest article on the ways to turn businesses into a customer centric brand.
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Ways to transform businesses into a customer-centric brand. (Graphic: Business Wire)
In the modern era, businesses have taken a lateral shift from business-driven strategies to customer-driven strategies. Ensuring the happiness of customers is the only motto of businesses. They devise various internal and customer-facing strategies, processes, and marketing initiatives to meet the long-term success strategies of the companies. The major challenge businesses face is the presence of an enormous amount of customer data. Although, few companies lack in terms of technology and others in operational capabilities, the absence of a customer centric culture in the organization is the key barrier for customer centricity.
to know how Quantzig’s analytics dashboards can help your company in smoothly navigating through the desired information without any exhaustive training and get you the desired insights about customer behavior.
“Organizations must have a culture that aligns with its leaders and employees to cultivate the necessary mindset and values in their employees for the successful implementation of a customer centric strategy,” says an industry expert from Quantzig.
Ways to incorporate customer centric selling practices in the organization:
Direct interaction with customers
Interactions with customers, whether directly or indirectly, help businesses in gaining insights on customer behavior. This facilitates learning from past experiences and prepares businesses for the next round of changes. Though many organizations don’t support the employee-customer relationship, top-notch leaders can still facilitate interactions by letting employees observe focus group, sales, and support calls. This can further be improved by increasing employee participation in customer events, including industry conferences and advisory board meetings. To get a clear idea of pricing, value, and resources involved in implementing customer centric selling practices,
Link employee culture to customer outcomes
Organizations need to cultivate a customer-centric culture by understanding the impact of customer centric practices on the results of organizations. Therefore, it becomes vital for businesses to establish and track the link between culture and customer impact. Moreover, businesses need to encourage employee engagement and satisfaction to ensure employees commitment in improving the customer outcomes of the company.
Democratize customer insights
Every organization needs to understand the company’s customers. For this, every employee must inculcate customer centric selling practices to understand the company’s customers. An update should be delivered on the company’s customer experience delivery at every all-employee meeting to promote a customer centric culture in the organization. Additionally, the customer data should be made accessible to all the teams rather than just the sales and marketing teams and employees must be made to listen to customer queries and feedbacks. To know how you can incorporate customer centric selling practices in your organization,
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit:
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