LEXON Writes a New Chapter in Its History by Joining BOW Group
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Mina, Mino, Mino X et Mino L. Design by Manuella Simonelli et Andrea Quaglio (Photo: LEXON)
LEXON, with 28 years of existence, more than 180 design awards, successful collaborations with some of the most prestigious designers, presence in 90 countries, over 6,000 point of sales and a prosperous activity in corporate gifts, has established itself as a worldly-known French design brand.
LEXON ’s collections of timeless objects and luggage, designed for the home, office, travel or urban nomadism, combine a strong identity with simplicity of use, a daily aesthetic pleasure for consumers. Some of LEXON ’s iconic products are featured in the permanent collection of world-class museums such as MoMA in New York and Centre Pompidou in Paris. The most prestigious design boutiques including the Fondation Louis Vuitton, Le Bon Marché, the MoMA Design store, have confirmed the brand’s international presence.
Boris Brault, Founder and Chairman of BOW Group says:
« LEXON is an iconic French company: its lifestyle aesthetic, combined with an expertise in creating desirable yet affordable objects aligns with our ambition to conquer the market of lifestyle consumer products, together with sister brand MyKronoz, which has convinced more than 3 million users in less than 5 years. Today, we plan to build upon LEXON ’s strong foundations to seize significant market opportunities. Having LEXON among BOW Group will bring an incredible design heritage and provide additional growth through diversification.”
By joining BOW Group, LEXON will benefit from the group’s existing platforms, such as its Shenzhen-based R&D center of about 40 engineers and manufacturing capabilities named BOW Industries, a strong network of online and offline sales channels and an effective digital set-up. One of the first objectives is to expand its commercial activity and increase brand exposure notably through the launch of a new e-commerce website.
LEXON Founder René Adda, who joins BOW Group executive team as Chief Design Officer and remains partner says: “This operation marks for Lexon an incredible milestone to reach our full potential. I’m thrilled to join BOW Group with whom we share the same entrepreneurial spirit, passion for design and a consumer-driven approach. This integration will give a new momentum to LEXON by accelerating presence in untapped channels and countries through selective distribution. In addition, leveraging BOW’s existing R&D and supply chain infrastructure will incredibly facilitate our product development and then our scaling strategy.”
BOW Group has now more than 100 talents spread across four office locations: Paris, Geneva, Miami and Shenzhen.
Since July 2015, BOW has opened up its capital to Next Stage AM, then, in 2017 to PM Equity Partner - the corporate venture fund of Philip Morris International. MyKronoz ZeTime has convinced over 40,000 backers in more than 100 countries and became the world’s highest funded hybrid smartwatch with more than $8 million raised, as well as the largest crowdfunding campaign ever from a European company and the most backed product of 2017 on Kickstarter. Since its foundation in 2013, MyKronoz has sold more than 3 million wearables and established itself as a fierce challenger to both tech and traditional watchmakers.
View source version on businesswire.com:https://www.businesswire.com/news/home/20190124005886/en/
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PUB: 01/25/2019 01:12 AM/DISC: 01/25/2019 01:12 AM