Netscape Forms Web Site Division
NEW YORK (AP) _ Netscape Communications Corp., the struggling Internet software pioneer, Wednesday formed a new division to focus on its Web-site business in a heightened search for ways to make money.
Netscape is trying to increase advertising and transaction revenues from its popular Internet site after seeing revenues plummet from the browser software it pioneered for navigating the World Wide Web.
Netscape was forced to give away its browser to match rival Microsoft Corp.’s offer. An attempt to push corporate software for linking together computer networks also has fallen short.
Netscape is uniting Web-site marketing, product development, sales and operations in its new division, which will be headed by Mike Homer, who had been in charge of sales and marketing at the company.
Homer’s old duties will be temporarily filled by Netscape chief executive Jim Barksdale.
Netscape is hoping to exploit the heavy traffic on its Web site, which is accessible through its popular browser. Its focal point is NetCenter, a business-oriented free online service based on the Web site that currently has 3.8 million subscribers.