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Sterling’s story: You can help tell it, and sell it

July 15, 2018

STERLING – Sterling’s got a message to pitch, and it’s looking for some people throw in some ideas.

The public is invited to weigh in on honing the city’s marketing message during a public forum at 6:30 p.m. Wednesday at City Hall, 212 Third Ave.

Feedback and suggestions are being sought as the city works to rebrand itself.

Aldermen voted May 7 to pay Greenville, South Carolina, company Arnett Muldrow & Associates $12,000 plus expenses not to exceed $2,300 to create signage, logos, photos, and other marketing items – T-shirts, coffee mugs and other a host of other tchotchkes – to help promote the town’s image and attract tourists and businesses.

Tripp Muldrow with Arnett Muldrow spoke at the council’s April 2 meeting about the company’s process. The public input meeting is just one phase of the plan.

“Our process is really unique, developed over a course of a 3-day visit. We work with partnerships, main streets, Chambers, and others. It’s very intensive,” Muldrow said.

Arnett Muldrow uses a series of themed round-table discussions, and does site reconnaissance. The results will be presented to a steering committee, and Arnett Muldrow may return for an implementation workshop.

Call City Manager Scott Shumard or Mayor Skip Lee at City Hall at 815-632-6621 for more information.

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