Growpacker Hires ICR as Agency of Record
TORONTO--(BUSINESS WIRE)--Mar 21, 2019--Growpacker Inc. (“Growpacker” or the “Company”), a contract manufacturer of various THC- and CBD-infused edibles and beverages in the United States, announced today that it has named ICR as its PR and corporate communications agency of record. In this role, ICR will provide integrated counsel and support to Growpacker as the Company introduces its turnkey, industrial-scale co-packing platform to brands of all types, including large Consumer Packaged Goods (CPG) companies.
“While the global cannabis industry continues to establish itself, it remains nascent and brands face significant hurdles as they bring new products to market,” said Stephen Boyd, Founder and CEO of Growpacker. “Growpacker intends to be a best-in-class provider of formulation, manufacturing and distribution services to help THC and CBD brands expand at scale. ICR’s advisory and financial media expertise will enhance our ability to communicate our value and expertise to the market, with a goal of not only building our business, but also helping innovative CPG brands grow and succeed.”
Growpacker has the ability to manufacture products for California’s regulated cannabis market. The Company has several proprietary THC and CBD technologies, allowing it to design and manufacture the most premium cannabis-infused products on the market, including beverages, edibles and topical products.
Growpacker recently announced partnership agreements with InterContinental Beverage Capital. Additionally, the Company recently appointed Keith Villa, creator of America’s number one selling craft beer Blue Moon and founder of CERIA Brewing Company, as a strategic advisor. CERIA is a cannabis infused de-alcoholized craft beer with THC that offered a similar onset time as alcohol.
ICR, one of the largest and most experienced independent communications and advisory firms in North America, has represented cannabis companies since 2014 and maintains a broad client portfolio of the industry’s most innovative brands. The firm’s 2019 ICR Conference hosted a dedicated cannabis track, featuring more than a dozen presenting cannabis companies and broadening the sector’s exposure to global institutional investors, private equity professionals, equity research analysts, and media.
Growpacker Inc is a Canadian based company which, through its American interest in GP Holdings LLC, is engaged in expanding the ancillary side of the California cannabis industry through offering local and international brands key services such as formulation, manufacturing, co-packing, and distribution of THC and CBD infused beverages and edibles within the State of California. In addition to its core co-packing business, Growpacker also operates an incubator and accelerator program that fast tracks emerging cannabis brands and ancillary companies in California.
For more information visit www.growpacker.com.
Established in 1998, ICR partners with companies to execute strategic communications and advisory programs that achieve business goals, build awareness and credibility, and enhance long-term enterprise value. The firm’s highly-differentiated service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to more than 650 clients in approximately 20 industries. ICR’s healthcare practice operates under the Westwicke brand ( www.westwicke.com ). Today, ICR is one of the largest and most experienced independent communications and advisory firms in North America, maintaining offices in New York, Norwalk, Boston, Baltimore, San Francisco, San Diego and Beijing. ICR also advises on capital markets transactions through ICR Capital, LLC. Learn more at www.icrinc.com. Follow us on Twitter at @ICRPR.
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KEYWORD: NORTH AMERICA CANADA
INDUSTRY KEYWORD: NATURAL RESOURCES AGRICULTURE OTHER NATURAL RESOURCES RETAIL FOOD/BEVERAGE SPECIALTY
SOURCE: Growpacker Inc.
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PUB: 03/21/2019 08:00 AM/DISC: 03/21/2019 08:01 AM