As California STD Rates Skyrocket, AHF Highlights New ‘Gonorrhea Alert’ Billboards
LOS ANGELES--(BUSINESS WIRE)--May 15, 2018--AIDS Healthcare Foundation ( AHF ) launched its latest national outdoor advertising and awareness campaign with new billboards raising an alarm and offering a ‘Gonorrhea Alert’ about drug-resistant strains of the sexually transmitted disease—including a case of what has been referred to as ’ super gonorrhea ’ reported to the World Health Organization (WHO) by physicians in the United Kingdom earlier this year.
The new Gonorrhea Alert billboards, which posted this past week in Los Angeles and are going up nationwide over the next two weeks, come on the heels of an alarming new report out by the California Department of Public Health this week showing all-time high numbers of STDs in California:Chlamydia, up 9% in 2017 in California from 2016 (218,710 cases, and the highest number since reporting began in 1990); Gonorrhea, up 16% in 2017 to 75,450 California cases, with 33% found among those under age 25; and Syphilis, up 20% to 13,605 cases—the highest number in California since 1987.
The artwork on the gonorrhea billboards feature a dramatic microscopic of image the Neisseria gonorrhea strain resistant to antibiotics. At first glance, the billboard art resembles a poster for a possible new Hollywood science-fiction movie. The billboards first appeared throughout Los Angeles starting the week of May 14 th and then will be posted over the next two weeks in more than a dozen other cities and communities nationwide where AHF has operations.
The ‘Gonorrhea Alert’ campaign follows a prior ‘Syphilis is Serious’ AHF campaign launched earlier this year highlighting prevention and treatment of syphilis. Both campaigns drive the public to AHF’s www.FreeSTDCheck.org website to learn more about the disease and find locations to access free STD testing and affordable care for the treatment of gonorrhea, chlamydia and syphilis through AHF.
Gonorrhea is one of the most commonly reported STDs in the United States, with more cases than syphilis but fewer cases than chlamydia. According to the CDC, there were close to half a million cases of gonorrhea (468,514) in the U.S. in 2016, with at least 3.6% of that population showing resistance to antibiotics used to treat the infection. And while antibiotic-resistant gonorrhea is not a new public health issue, healthcare professionals no longer have a treatment replacement for the current dual-therapy or two-drug regimen, which makes cases of drug-resistant gonorrhea more concerning (click here for CDC page on Antibiotic-Resistant Gonorrhea Information )—and so-called cases of ‘super gonorrhea’ even more so.
“AHF has been sounding the alarm on rising STD rates through our outdoor advertising campaigns and Wellness Centers for several years now, including with our prior syphilis campaigns that made headlines around the world. Yet we continue to see an inadequate response from the CDC and the drug companies to address the growing public health threats posed by these infections, particularly those that may be medication-resistant,” said AHF President Michael Weinstein. “We all need to keep making the public aware of and encourage sexually-active individuals to get tested for STDs on a regular basis—and be treated, if and as necessary—and to also use tools like condoms to prevent or reduce the likelihood of infections.”
Below are the markets where the “Drug-resistant Gonorrhea Alert” campaign will run. As noted, Los Angeles will start the week of May 14 th (with some L.A. locations already posted). Artwork in the other markets will post toward the end of the month. In the markets outside of Los Angeles, the advertising mediums include the following: bulletins (billboards); ‘street furniture’ (transit shelters and bus benches) and Transit (station platforms, rails and buses).
Participating ‘Gonorrhea Alert’ Campaign Cities/Locales
California:Los Angeles Oakland
FloridaSouth Beach, Miami Miami Broward County Jacksonville
And Washington, DC
AHF has been promoting sexual health and STD screening through its innovative billboard campaigns for the past several years in response to the overall skyrocketing rates of STDs nationwide, particularly among young people and men-who-have-sex-with-men.
The “Gonorrhea Alert” billboard campaign is a follow up and parallels AHF’s syphilis prevention and treatment billboard campaigns that have included “ Syphilis is Serious ” billboards which launched earlier this year and the “Syphilis Explosion” outdoor advertising campaign which first starting running in 2014. That campaign was followed by AHF’s “Syphilis Tsunami” campaign which ran in Los Angeles in 2016.
To find locations for free STD/HIV screening, visit www.freestdcheck.org.
AIDS Healthcare Foundation (AHF), the largest global AIDS organization, currently provides medical care and/or services to over 894,000 individuals in 39 countries worldwide in the US, Africa, Latin America/Caribbean, the Asia/Pacific Region and Eastern Europe. To learn more about AHF, please visit our website: www.aidshealth.org, find us on Facebook: www.facebook.com/aidshealth and follow us: @aidshealthcare.
View source version on businesswire.com:https://www.businesswire.com/news/home/20180515006596/en/
Ged Kenslea, Senior Director, Communications, AHF
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: SENIORS WOMEN HEALTH AIDS INFECTIOUS DISEASES PUBLIC POLICY/GOVERNMENT PUBLIC POLICY STATE/LOCAL TEENS COMMUNICATIONS PUBLIC RELATIONS/INVESTOR RELATIONS CONSUMER GAY & LESBIAN MEN
SOURCE: AIDS Healthcare Foundation
Copyright Business Wire 2018.
PUB: 05/15/2018 03:32 PM/DISC: 05/15/2018 03:32 PM