YORK Athletics Launches “Worth the Fight” Campaign Featuring World Champion and Advocate Aly Raisman
Boston, Massachusetts, May 07, 2019 (GLOBE NEWSWIRE) -- YORK Athletics Mfg., a unisex performance footwear brand, announced today a partnership with World Champion gymnast and advocate Aly Raisman. Raisman joins YORK’s brand ambassadors of trainers, teachers, creatives and entrepreneurs to kick-off YORK’s “Worth the Fight” campaign, a movement to inspire the spirit to fight for your best life.
“I am really excited about the opportunity to partner with YORK Athletics and be a part of the ‘Worth the Fight’ campaign,” said Raisman. “YORK is passionate about encouraging people to be their best self while also looking out for one another and inspiring communities to band together. I am trying to fight not only for my friends and the people that I know, but for the people that I don’t know as well because I want to encourage everyone to speak their truth. I believe we all have the ability to make a difference and we are all worth the fight.”
The YORK Athletics #WorththeFight campaign is focused on rousing the fighting spirit in all of us by starting a conversation around the question: What do you fight for? The sixteen YORK brand ambassadors combine hard work, authenticity, positivity and community to fight for the life they want to live. Aly fights for the voices of survivors; Gisella fights to stay true to herself; and Edwardo fights for truth. From a Boston Marathon bombing survivor to a builder and dancer, they share their journeys to excel their personal growth, inspiring others.
“Aly Raisman is an incredible advocate and athlete who continually strives to make our world a better place. We’re honored to join arms with her as part of our ‘Worth the Fight’ campaign,” said YORK Athletics Co-Founder & CEO Mark McGarry. “With three generations in the sportswear business and a talented team coming from brands such as Nike and Puma, we are well positioned and eager to put our passion and creativity behind a movement like this. There are many distractions today that can divert us from our goals, values and personal growth. The ‘Worth the Fight’ campaign is about staying focused on priorities and choosing worthwhile battles. We are committed to motivating and celebrating the everyday fighter on their journeys to carve out their own path in life. To us, that is worth the fight.”
To join the #WorththeFight conversation and share what you fight for, visit: https://yorkathleticsmfg.com/worththefight
About YORK Athletics Mfg.
Boston-based YORK Athletics Mfg. is an independently owned, direct to consumer
footwear company. The YORK family has been designing sportswear for athletes since
1946. In 2016, the family’s third generation teamed up with footwear industry
heavyweights to launch YORK Athletics, a unisex performance footwear brand.
Their signature sneaker was named “2018 Best Cross Training Shoe” by Men’s Health
Magazine and praised by ESPN, Esquire, POPSUGAR Fitness and more for the
versatility of their design. To learn more please visit www.yorkathleticsmfg.com.
Carrie Callahan YORK Athletics Mfg. 6174134589 firstname.lastname@example.org