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Christian Group Says Campbell Soup Won’t Sponsor Revival of NBC Show

April 20, 1989

NEW YORK (AP) _ Campbell Soup Co. told supporters of a religious group that objected to NBC’s ″Tattinger’s″ that the company won’t be a sponsor of the revival of the program, the religious group said Wednesday.

The American Family Association, a religious organization based in Tupelo, Miss., said some of its supporters had complained to Campbell Soup about some of the language and sexual references in the show.

The Camden, N.J.-based Campbell was one of the advertisers on the hour-long program, which was carried on NBC from late October until early January.

NBC plans to bring back a half-hour version of the program that will be renamed ″Nick & Hillary″ starting Thursday night.

The AFA said that George Mahrlig, vice president for media services at Campbell, assured some of its supporters in a letter that while the show may come back, ″Campbell as an advertiser will not.″

Mahrlig was unavailable for comment Wednesday on the AFA’s announcement, and Jim Moran, a Campbell spokesman, said he was unable to verify the company’s ad plans for the show.

The Rev. Donald Wildmon, executive director of the American Family Association, previously disclosed the names of several other advertisers that dropped plans to sponsor certain television shows after his group or its supporters complained about the content of the shows to the advertisers.

Ralston Purina Co., General Mills Inc. and Domino’s Pizza, for instance, recently confirmed they dropped plans to sponsor NBC’s ″Saturday Night Live″ after the comedy show aired segments that drew complaints from the American Family Association.

The religious group publishes a monthly magazine that claims a circulation of 380,000.