Global Prenatal Vitamin Supplements Market 2018-2022| Growing Promotion of Prenatal Vitamin Supplements to Boost Growth| Technavio

October 9, 2018

LONDON--(BUSINESS WIRE)--Oct 9, 2018--The global prenatal vitamin supplements market is expected to post a CAGR of close to 9% during the period 2018-2022, according to the latest market research report by .

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Technavio has published a new market research report on the global prenatal vitamin supplements market from 2018-2022. (Graphic: Business Wire)

A key factor driving the growth of the market is the increasing number of gynecologists recommending prenatal vitamin supplements to expecting mothers. Pregnant women consume prenatal vitamin supplements after their gynecologists’ advice to optimize their chances of producing a healthy baby. Most prenatal vitamin supplements contain folic acid, which is important during pregnancy as it helps prevent the incidence of neural-tube defects (including spina bifida). Although food that contains folate (the natural form of folic acid), such as green and leafy vegetables, should be consumed regularly during pregnancy, it is difficult to get the right amount of folate recommended for pregnancy from these alone. Moreover, some women, particularly those that have had a pregnancy affected by a neural-tube defect, are prone to increased risk and are often advised by gynecologists to take a higher dose of five milligram of folic acid each day until they are 12-weeks pregnant. Therefore, such factors promote the adoption of prenatal vitamin supplements.

This market research report on the also provides an analysis of the most important trends expected to impact the market outlook during the forecast period. Technavio classifies an emerging trend as a major factor that has the potential to significantly impact the market and contribute to its growth or decline.

This report is available at a USD 1,000 discount for a limited time only:

In this report, Technavio highlights the growing promotion of prenatal vitamin supplements as one of the key emerging trends in the global prenatal vitamin supplements market:

Global prenatal vitamin supplements market: Growing promotion of prenatal vitamin supplements

Prenatal vitamin supplements are one of the fastest growing segments in the nutritional supplement industry. Wth a high number of pregnancies every year, the availability of supplemental nutrition is critical because right nutrition during pregnancy is imperative for the proper development of babies. Also, recent research indicates that it has long-lasting benefits linked to adult health. However, many pregnant women do not pay the required attention to their nutritional needs. For instance, some charitable organizations like Vitamin Angels are taking initiatives to support the use of prenatal vitamin supplements. Therefore, such initiatives are expected to work in favor of the global prenatal vitamin supplement market during the forecast period.

“Apart from increasing promotions of spreading awareness pertaining to the benefits of prenatal vitamin supplements, other factors such as – usage of artificial intelligence by prenatal vitamin supplement manufacturing players and innovative product launches, is boosting the growth of the global prenatal vitamin supplements market,” says a senior analyst at Technavio.

Global prenatal vitamin supplements market: Segmentation analysis

This market research report segments the global prenatal vitamin supplements market by geographical regions (APAC, EMEA, and the Americas).

The Americas led the market in 2017 with a market share close to 55%, followed by EMEA and APAC respectively. However, during the forecast period, the APAC region is expected to register the highest incremental growth followed by the EMEA region.

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Some of the key topics covered in the report include:

Market Landscape

Market ecosystem Market characteristics Market segmentation analysis

Market Sizing

Market definition Market sizing Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

Regional comparison Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

Vendors covered Vendor classification Market positioning of vendors Competitive scenario

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SOURCE: Technavio Research

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PUB: 10/09/2018 11:05 AM/DISC: 10/09/2018 11:05 AM


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