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H Code and Radio Mitre SA Announce Exclusive Partnership to Reach U.S. Hispanic Market

May 21, 2019

LOS ANGELES--(BUSINESS WIRE)--May 21, 2019--

H Code, the undisputed leader in digital advertising for the U.S. Hispanic market, signed an exclusive deal with Radio Mitre SA, the leading broadcast radio company in Argentina.

The partnership between the two companies gives H Code exclusive access to 100 percent of all digital ad inventory for Radio Mitre’s digital platforms in exchange for monetizing Radio Mitre’s U.S. traffic. CEO and Founder of H Code Parker Morse stated: “We are delighted to partner with one of Argentina’s top broadcast media companies, which includes one of the most-listened-to radio stations in Argentina. H Code is determined to reach U.S. Hispanics from all countries of origin through publishers and across the mediums that matter the most to them.”

Radio Mitre is known for covering the latest in Argentine news, entertainment, music, and lifestyle through its digital network. Rubén Corda, CEO of Radio Mitre, stated: “Through our collaboration with H Code, we hope to maximize the potential of the ad inventory on our digital platforms and place top brands on our sites that are relevant to a U.S. audience to maintain an authentic digital content experience.”

H Code continues to partner with leading publishers from Latin America to be a genuine, reliable voice in the U.S. Hispanic digital space. This news follows other exclusive partnerships with media companies such as AmericaTV, Artear, and Metro LATAM across broadcasting, journalism, entertainment, and more.

About H Code

Founded in 2015, H Code is the leading digital advertising platform reaching U.S. Hispanic consumers at scale. The company was formed to better connect brands and advertisers with U.S. Hispanics online. It reaches this niche audience by bringing together targetable data, the right inventory, and impactful creative. Through H Code’s platform, brands can more effectively reach Hispanics than with any other organization in the Hispanic market. Key clients include Disney Theatrical, Toyota, Walmart, Delta Air Lines, Chase, Kaiser Permanente, Clorox, Verizon, USPS, and more.

About Radio Mitre SA

Radio Mitre SA is owned by the renowned Grupo Clarín and operates two of the leading broadcast radio stations in Argentina: Radio Mitre AM 790 and La 100 FM. With 90 years of experience, Radio Mitre gathers the most recognized journalists locally and internationally. La 100 considered as a point of reference for the music and entertainment industry has the foremost hosts from radio and TV. Radio Mitre and La 100 are both a part of Cienradios universe, a multi-platform network that connects with its audience through their customized tastes and interests with more than 20 thematic and journalistic sites. As a leading media company, Radio Mitre SA produces and delivers innovative content through its multiple platforms and has consolidated the convergence between traditional media and the digital ecosystem, creating 24x7 audiences.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190521005058/en/

CONTACT: For H Code

Jess Germain

jess@hcodemedia.com

KEYWORD: ARGENTINA UNITED STATES NORTH AMERICA SOUTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: ENTERTAINMENT TV AND RADIO GENERAL ENTERTAINMENT SEARCH ENGINE MARKETING COMMUNICATIONS ADVERTISING MARKETING

SOURCE: H Code

Copyright Business Wire 2019.

PUB: 05/21/2019 12:00 PM/DISC: 05/21/2019 12:01 PM

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