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Press release content from Business Wire. The AP news staff was not involved in its creation.

Integrated Beverage Group Announces LifeVine® Wine

April 16, 2019

DENVER--(BUSINESS WIRE)--Apr 16, 2019--Integrated Beverage Group (IBG), owners of Great Oregon Wine Company, Duck Pond Cellars, Rascal and Replica, today announced the launch of LifeVine Wine, a new wine option appealing to health conscience consumers. LifeVine Wine offers a California Chardonnay and Cabernet Sauvignon, and an Oregon Pinot Noir from the famed Willamette Valley. All wines are certified pesticide free with 25 percent more antioxidants and less than 1g of sugar per serving without compromising taste and alcohol levels.

“Today’s consumers are more knowledgeable about what they want to put into their bodies. We know that fewer calories and less sugar in wine isn’t enough. In fact, our research revealed that 94 percent of wine drinkers are concerned about pesticides in their wines. Second only to the importance of higher antioxidants,” said Nichole Simpson, Executive Vice President, Sales and Marketing for IBG. “In response to this trend, we’ve developed a series of wines that not only deliver on taste, but also check important health and wellness boxes that millennials and GenX consumers are looking for in their beverages of choice.”

Recognizing the hot topic around wine and health, LifeVine put its wines through rigorous testing with the Clean Label Project. With a goal to reduce contamination across all consumer products, the Clean Label Project™ uses data and science to reveal the true contents of America’s best-selling products. Products are tested in an accredited analytical chemistry laboratory for 130 harmful environmental and industrial contaminants and toxins. Results are published as Product Ratings. LifeVine Wines were awarded the Clean Label Project Purity Award. IBG is focused on quality throughout its entire supply chain and as a result their entire portfolio of wines is certified by the Clean Label Project.

In addition to introducing LifeVine Wine, in the past 12 months IBG has made a number of significant moves in the market including the purchase of more than 300 acres of mature vineyards in Oregon. With this purchase IBG established estate vineyards for their Rascal, Great Oregon Wine Company and Duck Pond Cellars brands. The company also purchased Oregon’s iconic Duck Pond Cellars brand along with the company’s Dundee winery, now the headquarters. With these acquisitions IBG estimates they are among the top five producers of wine in the state of Oregon.

About Integrated Beverage Group

Integrated Beverage Group (IBG) is known for delivering handcrafted wines with extraordinary value to today’s discerning wine consumers. Founded in 2015, With proprietary disruptive winemaking technology and an innovative sales and marketing platform, IBG creates accessible wine brands including Great Oregon Wine Company®, Rascal®, Lil’ Rascal® cans, Replica®, Swing Set™ and LifeVine®. For more information on IBG, visit integratedbev.com. IBG farms 385 acres in Oregon’s Dundee Hills, Willamette Valley and Umpqua Valley.

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CONTACT: Tricia Denci, Double Forte


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SOURCE: Integrated Beverage Group

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PUB: 04/16/2019 09:00 AM/DISC: 04/16/2019 09:00 AM