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Retail Executive Fortunoff Dies

July 5, 2000

OLD WESTBURY, N.Y. (AP) _ Alan Fortunoff, president and chief executive of the Fortunoff chain of stores, has died at 67.

Fortunoff, who died at his home on Tuesday of complications from cancer, started out sweeping floors and helping customers at his family’s housewares shop in Brooklyn.

As customers began leaving the city for the suburbs in the 1960s, the Fortunoffs moved their store to Long Island, promising ``everyday low prices″ on goods ranging from diamonds and pearls to towels and bathmats.

Fortunoff built the company into a chain of popular stores, opening outlets in New Jersey and on Fifth Avenue in New York.

He held a law degree from New York University

Fortunoff is survived by his wife, Helene, four daughters and two sons.

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