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New fitness studio opens in Beaver Dam

December 29, 2018

As December winds down, improving one’s health tops the list for many who make New Year’s resolutions. A new Beaver Dam business is ready to help those striving to meet their fitness goals.

Heavy Metal Fitness Studio opened on Madison Street in June and has quickly found a faithful following, according to certified personal trainer Jennifer Morgan.

“This place is really special,” she said. “Everyone who comes here is so supportive of each other; it feels like family.”

Morgan trained at other clubs in the area before branching out on her own. She said many of her clients were looking for individualized attention and didn’t want to work out in an atmosphere that is often found in larger gyms.

“They encouraged me, I gave it some thought and then Michael (Schmidt, Heavy Metal’s owner) found this place in three days,” she said.

Morgan said she went straight to work last May cleaning and painting bright colors throughout the gym, which most recently had housed a dog grooming business.

“We added carpeting in some spots and put rubber flooring down under the equipment and in the class area,” she said. “It got hot in here last summer. Nobody really complained, but we want people to be comfortable, so we’re going to add air conditioning.”

Morgan said she focused on cardio in the past, but has found her niche with weight training.

“The weights can really change your body composition,” she said. “Many of the ladies taking our fitness classes told me they were afraid weights would make them bulk up, but that’s not true.”

After some members took her advice and tried weight training, she said they learned to love it. So much so that she is currently training eight women for an April competition.

Morgan said both women and men of any age are welcome at the gym and that all memberships are monthly. Memberships include unlimited circuit classes and use of gym equipment. Local instructors offer personal training, HIIT, Bootcamp, Zumba, several other classes and tanning. Class size ranges between 4 and 17 people.

“As an incentive to start the New Year right, we will be open Jan. 1 from 10 to 11:30 a.m.,” said Morgan. “We will have a fitness class during that time and people can come check us out for free.”

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