Teen Newsweek To Launch in Sept.
NEW YORK (AP) _ Newsweek is teaming with scholastic publisher Weekly Reader Corp. to launch Teen Newsweek in time for the next school year.
Teen Newsweek, which will launch in September, will be aimed at students in sixth to ninth grades and teachers nationwide, the publishers announced Tuesday.
``We’re confident that Teen Newsweek will get teens to talk about, understand and form their own opinions about news issues,″ said Peter Bergen, president and chief executive of Weekly Reader.
Teen Newsweek joins a growing number of attempts by magazine publishers to reach a younger audience.
Newsweek’s main rival, Time, launched Time for Kids in 1995 for readers ages 9 to 12. Parade magazine also created a teen spinoff, React, that same year. In addition, Time Inc. last year successfully launched Teen People, and Hearst Corp. plans to test a teen-oriented spinoff to Cosmopolitan in the fall.
Teen Newsweek will publish an eight-page edition 26 times during the school year, along with a four-page teacher’s guide. Weekly Reader will select, edit and design news stories gathered by Newsweek’s staffers, develop the teacher’s guides, and handle distribution.
The companies would not say how much they are investing in Teen Newsweek.
Newsweek, published by The Washington Post Co., is the nation’s second-largest newsweekly behind Time, with a circulation of more than 3.2 million.
Weekly Reader was established as a scholastic current-events magazine in 1928 and has spawned eight other publications, including Read and Current Science. It is owned by Primedia Inc., whose other titles include New York, Seventeen and Soap Opera Digest.