H Code Strikes Again! Signs Exclusive Partnership With Grupo Clarín, Latin America’s Largest News Property
LOS ANGELES--(BUSINESS WIRE)--Sep 12, 2018--H Code, the #1 US Hispanic comScore entity for Authentic Hispanic Reach and undisputed leader in digital advertising for the US Hispanic market, today announced an exclusive partnership with Grupo Clarín, the largest media conglomerate in Argentina.
As per terms of the agreement, H Code will represent 100 percent of Grupo Clarín’s US advertising inventory on its news properties including Clarín, the largest daily news site in Argentina with 36.6 million unique visitors per month and Olé, one of the top 10 sports websites in all of Latin America and the most important sports site in Argentina with 4.3 million unique visitors per month.
Commenting on the news, Parker Morse founder and CEO of H Code stated, “Latin America is one of the fastest growing markets for US Hispanic content consumption. We are honored to be working with Latin America’s largest news property, and look forward to working with Grupo Clarín to help them grow their business in new and exciting ways and to allow them to do what they enjoy most—create quality editorial content.”
Over the past several months, H Code has been signing exclusive deals with the most influential media properties in Latin America including, Metro LATAM, Grupo Milenio, Grupo Imagen, La Prensa Gráfica, Radio Programas del Perú and Webconsultas. This most recent partnership reinforces the value that H Code provides to its publishers as a one stop shop that enables publishers to monetize their digital platforms with the most premium digital products available in market, which include display, rich media, video, mobile, native, social/digital channels, as well as creative services.
Morse continued, “Exclusive partnerships provide significant value to advertisers as direct publisher relationships are mission critical to providing quality inventory at scale in a brand safe environment. Brand safety concerns are higher than ever as data indicates that brand safety violations are on the rise by 25 percent this past year as the surge in fake news and unsubstantiated content continues to create a challenging backdrop for high-profile brands advertising online. That’s why we’ve invested in building premium publisher partnerships that are hand-selected and fully vetted to ensure that the brands we work with are exposed to and aligned with only the highest quality content and most engaged audiences.
Pablo Salvatori Head of Digital Strategy at Grupo Clarín stated, “We look forward to having H Code monetize all of our US inventory as it will enable us to focus on other areas of growth within the Latin American region. We wanted one monetization partner that is proven in the US market and could provide us quality advertising while effectively maximizing the value of our US Hispanic audience across all digital formats.”
“This exclusive partnership with Grupo Clarin is proof of the commitment and results we provide to all our publishers,” stated Pablo Rivera, Head of Publisher Partnerships for H Code. “Partnering exclusively with the largest news property of Latin America speaks of our dominance in the US Hispanic market and differentiates us from other platforms. Our sales and publisher development teams are building strong relationships on both ends—further solidifying our value proposition on quality and scale in the market.”
About H Code
Founded in 2015, H Code is the #1 US Hispanic comScore entity for Authentic Hispanic Reach. The company connects advertisers with the highly sought-after US Hispanic audience through a combination of targetable datasets (science) and exemplary creative executions (art). Through its platform, H Code effectively targets, reaches and influences US Hispanics better than anyone else in the industry. Through its premium inventory, H Code develops and delivers impactful creative along with amplified integrated marketing experiences. Key clients include Target, Honda, Ford, Ulta Beauty, Chase, Sprint, Delta, Kaiser Permanente, and Lincoln.
About Grupo Clarín
Grupo Clarín is the most prominent and diversified media group in Argentina and one of the most important in the Spanish-speaking world. The Company is organized and operates in Argentina and its controlling shareholders and management are Argentine. Grupo Clarín is present in the Argentine printed media, radio, broadcast and cable television, audiovisual production, the printing industry and Internet access.
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CONTACT: For H Code Media
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: TECHNOLOGY GENERAL SPORTS MOBILE/WIRELESS BLOGGING SOCIAL MEDIA COMMUNICATIONS ADVERTISING MARKETING PUBLIC RELATIONS/INVESTOR RELATIONS PUBLISHING SPORTS
SOURCE: H Code
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PUB: 09/12/2018 12:31 PM/DISC: 09/12/2018 12:31 PM