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Global Digital Storytelling Courses Market 2018-2022| Increased Focus on Digital Marketing by Companies to Boost Demand| Technavio

October 4, 2018

LONDON--(BUSINESS WIRE)--Oct 4, 2018-- analysts forecast the global digital storytelling courses market to grow at a CAGR of more than 6% during the forecast period, according to their latest market research report.

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Technavio analysts forecast the global digital storytelling courses market to grow at a CAGR of more than 6% by 2022. (Graphic: Business Wire)

The increased focus on digital marketing by companies is one of the major trends being witnessed in the . Digital marketing involves the advertisement of products or services using digital technologies, largely on the internet, and includes smartphones and digital mediums. Thus, the usage of digital marketing has encouraged companies to use digital storytelling as a medium for marketing.

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According to Technavio analysts, one of the key factors contributing to the growth of the global digital storytelling courses market is the capability to enhance soft skills:

Global digital storytelling courses market: Capability to enhance soft skills

The storytelling course is the modern version of the traditional storytelling technique. The storytelling courses teach the participants about the art of expressing their thoughts in the form of stories, thereby increasing their skills associated with the soft skills.

According to a senior analyst at Technavio, “The storyboarding or forming a story requires such skills that are powerful enough to draw out the attention of the viewers towards the essence of the story. Moreover, the whole digital storytelling course requires visuals as well as vocal capabilities that significantly contribute to the success of the art of storytelling.”

Global digital storytelling courses market: Segmentation analysis

The global digital storytelling courses market research report provides market segmentation by end-user (individual learner and institutional learner) and by region (the Americas, EMEA, and APAC). It provides an in-depth analysis of the prominent factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.

The institutional learner segment held the largest market share in 2017, contributing to over 63% of the market. The growth of the segment can be attributed to the increased deployment of these courses in the Pre-K-12 and K-12 education.

The Americas held the largest share of the market in 2017, accounting for close to 42% share, followed by EMEA and APAC respectively. APAC will experience increased adoption of storytelling courses, owing to the rise in adoption of technology in education and deployment of digital storytelling in the pre-schools.

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Five Forces Analysis

Market Segmentation

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Regional comparison Key leading countries

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Vendor Landscape

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is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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View source version on businesswire.com:https://www.businesswire.com/news/home/20181004005531/en/

CONTACT: Technavio Research

Jesse Maida

Media & Marketing Executive

US: +1 844 364 1100

UK: +44 203 893 3200

www.technavio.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: EDUCATION UNIVERSITY CONTINUING OTHER EDUCATION TECHNOLOGY INTERNET OTHER TECHNOLOGY MOBILE/WIRELESS COMMUNICATIONS TRAINING MARKETING

SOURCE: Technavio Research

Copyright Business Wire 2018.

PUB: 10/04/2018 11:03 AM/DISC: 10/04/2018 11:03 AM

http://www.businesswire.com/news/home/20181004005531/en

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