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Call of Duty Fans Celebrated in #CODNATION

October 2, 2018

SANTA MONICA, Calif.--(BUSINESS WIRE)--Oct 2, 2018--#CODNATION is calling. As the release of Activision’s Call of Duty®: Black Ops 4 is only days away, a new program celebrating the passion and creativity of the Call of Duty® community continues to rollout. The first wave of Black Ops 4 content, titled #CODNATION, debuted last weekend nationally on broadcast television, and new additional clips have also released online with more on the way. The #CODNATION campaign was inspired by the creativity of the Call of Duty community and encourages fans to join in, post and share their experiences around the world. To create the video series, Activision partnered with content creators, streamers, and celebrities who play Call of Duty. New content will continue to roll-out with more #CODNATION films as Call of Duty: Black Ops 4 launches on October 12 th.

“We are really fortunate to have such an amazing community that supports Call of Duty. The community consistently comes up with amazing, laugh-out-loud content, and #CODNATION celebrates that creativity on another level,” said Rob Kostich, executive vice president, and general manager, Call of Duty. “Fan excitement for Call of Duty: Black Ops 4 has reached new heights, and the launch October 12 th is just around the corner. We can’t wait to see what our fans will continue to create with this game.”

“#CODNATION celebrates the incredible creativity and excitement shared through gameplay,” said Matt Small, vice president of global consumer marketing, Call of Duty. “The experience of playing Black Ops 4 is all about having fun together, and Call of Duty’s fans have inspired us to bring these moments together in a way that reflects their enthusiasm and creativity.”

In addition to the content series, #CODNATION extends to the Call of Duty™ Endowment’s charity launch stream as the #CODNATION Challenge. Formerly known as the Race to Prestige, the annual stream brings together an array of video game personalities in a relay-style gaming marathon. Throughout its nine-year history, the Call of Duty community has been instrumental in supporting the Endowment’s drive toward placing 50,000 veterans in high-quality jobs. The #CODNATION Challenge kicks-off Thursday, October 11 th on the eve of Black Ops 4’s worldwide launch. Fans can follow @CODE4Vets for the latest updates and information for the #CODNATION Challenge.

Activision partnered with 72andSunny Los Angeles for the campaign, and also collaborated with Hecho Studios to provide content as well as support for Call of Duty creators from around the globe to craft videos for Call of Duty: Black Ops 4, which are authentic to their individual channels and creative tone of voice. Developed by Treyarch, Call of Duty®:Black Ops games have garnered a passionate following across its community of fans, who have played for more than 15 billion hours across the series.

Call of Duty: Black Ops 4 is published by Activision, a wholly-owned subsidiary of Activision Blizzard (NASDAQ: ATVI) and developed by Treyarch with additional development support from Raven Software and PC development with Beenox. For more information and the latest intel check out: www.callofduty.com, www.youtube.com/callofduty and follow @Treyarch and @CallofDuty on Twitter, Instagram and Facebook.

About the Call of Duty Endowment

The Call of Duty Endowment is a non-profit organization founded by Bobby Kotick, CEO of Activision Blizzard. The Endowment seeks to help veterans find high-quality careers by supporting groups that prepare them for the job market and by raising awareness of the value vets bring to the workplace. For more information about the Call of Duty Endowment, please visit www.callofdutyendowment.org.

About Activision

Headquartered in Santa Monica, California, Activision is a leading global producer and publisher of interactive entertainment. Activision maintains operations throughout the world and is a division of Activision Blizzard (NASDAQ: ATVI), an S&P 500 company. More information about Activision and its products can be found on the company’s website, www.activision.com  or by following  @Activision.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future, including statements about the expected release date of Call of Duty: Black Ops 4 and #CODNATION films, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

ACTIVISION, CALL OF DUTY, and CALL OF DUTY BLACK OPS are trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181002005998/en/

CONTACT: Activision Publishing, Inc.

Kelvin Liu

Senior PR Manager

310-255-2213

Kelvin.Liu@activision.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: WOMEN ENTERTAINMENT ELECTRONIC GAMES TECHNOLOGY SOFTWARE GENERAL ENTERTAINMENT PHILANTHROPY TEENS ONLINE CONSUMER FOUNDATION MEN

SOURCE: Activision Publishing, Inc.

Copyright Business Wire 2018.

PUB: 10/02/2018 03:00 PM/DISC: 10/02/2018 03:00 PM

http://www.businesswire.com/news/home/20181002005998/en

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