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Global Online Advertising Market Forecast, 2019 to 2024 - Projected to Reach $338 Billion by 2024, Growing at a CAGR of 9% - ResearchAndMarkets.com

April 15, 2019

DUBLIN--(BUSINESS WIRE)--Apr 15, 2019--The “Global Online Advertising Market Report & Forecast 2019-2024” report has been added to ResearchAndMarkets.com’s offering.

The global online advertising market was worth US$ 200 Billion in 2018. According to estimates, the market is projected to cross US$ 338 Billion by 2024, at a CAGR of 9% over the forecast period (2019-2024).

Online advertising is inexpensive as compared to other media like newspaper, magazines and television. It helps companies to promote their products or services to a diverse range of geographical locations and demographics.

The availability of big data and online customer analysis has enabled online advertisements to target the desired audience. This, coupled with the Internet’s ever-increasing penetration across the globe, is providing a thrust to the market.

Social media and mobile devices have gained popularity over the past few years. This trend is urging brands to invest in innovative and interactive social media advertisements.

Several online start-ups are now making a shift from traditional advertising to self-serve platforms that allow small businesses to advertise with ease. These online platforms minimize the expenses by allowing these companies to take control of their marketing schemes and selling the products directly to the consumers.

Breakup by Segments

  • Search
  • Display
  • Classified
  • Video
  • Others (lead generation, rich media, etc.)

Search advertising dominates the market as it is a highly effective way of promotion which helps to drive online sales.

Regional Insights

  • North America
  • Asia-Pacific
  • Western Europe
  • Eastern Europe
  • Middle East and Africa
  • Latin America

North America represents the largest market, accounting for the majority of the total market share. Most of the leading online advertising companies are based in the region.

Competitive Landscape

The competitive landscape of the market has also been analyzed with the detailed profiles of the key player operating in the industry.

Key Questions Answered

  • How has the global online advertising market performed so far and how will it perform in the coming years?
  • What are the key regions in the global online advertising market?
  • Which are the popular segments in the global online advertising market?
  • What are the various stages in the value chain of the global online advertising market?
  • What are the key driving factors and challenges in the global online advertising market?
  • What is the structure of the global online advertising market and who are the key players?
  • What is the degree of competition in the global online advertising market?

Topics Covered

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study

2.2 Stakeholders

2.3 Data Sources

2.4 Market Estimation

2.5 Forecasting Methodology

3 Introduction

3.1 Overview

3.2 Executive Summary

3.3 Key Industry Trends

4 Global Advertising Market

4.1 Current and Historical Market Trends

4.2 Performance of Various Segments

4.3 Performance of Various Regions

4.4 Key Players and their Market Shares

4.5 Market Forecast

5 Global Online Advertising Market

5.1 Market Overview

5.2 Current and Historical Market Trends

5.3 Market Breakup by Type

5.4 Performance of Various Regions

5.5 Market Performance by Type

5.6 Market Breakup by Industry

5.7 Most Visited Websites on the Internet

5.8 Market Forecast

5.9 Online Advertising Pricing Models

5.10 SWOT Analysis

5.11 Value Chain Analysis

5.12 Porters Five Forces Analysis

5.13 Key Challenges

6 Global Online Advertising Market: Competitive Landscape

6.1 Market Structure

6.2 Profiles of Leading Players

For more information about this report visit https://www.researchandmarkets.com/r/ltmsm5

View source version on businesswire.com:https://www.businesswire.com/news/home/20190415005450/en/

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Related Topics:Online Advertising



SOURCE: Research and Markets

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PUB: 04/15/2019 08:31 AM/DISC: 04/15/2019 08:31 AM