Security & Inoperability are the Biggest Barriers for Smart Speaker Intenders, Finds Strategy Analytics
BOSTON--(BUSINESS WIRE)--Feb 21, 2019--Ownership of smart speakers globally is growing substantially, but while the US is still the largest market for shipments worldwide, the highest intent to purchase smart speakers was found in China. Investigating user personas of both smart speaker intenders and owners, a new report from the User Experience Strategies (UXS) group at Strategy Analytics has found that while purchase intent is high, cost and concerns for security and inoperability are the biggest barriers to convert intenders into users. Furthermore, with the exception of early adopter techies, use of smart speakers is not increasing after initial purchase, and in many instances is slowing.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190221005584/en/
Smart Speakers (Photo: Business Wire)
Key report findings:
Christopher Dodge, Associate Director and report author commented, “Part of the problem in decreasing usage once consumers own a smart speaker is awareness when new features and capabilities are released to provide more use cases. Proactive engagement from the smart speaker itself can help to make the experience more compelling and ensure that the smart speaker is being used for far more use cases than it was originally purchased for.”
Added Chris Schreiner, Director, Syndicated Research UXIP, “But one of the biggest barriers to increasing use-cases of existing smart speakers continues to be the lack of interoperability and seamlessness between devices of different OEMs. Solutions which provide the best integration of different ecosystems throughout the home, in addition to less input and effort from the user, will maximize use cases and provide the best smart speaker in the long term.
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com.
About User Experience Strategies (UXS)
Analyzing UX innovation opportunities in wireless, smart home, and other emerging technologies, UXS forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests across multiple consumer verticals, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences through both syndicated and proprietary research capabilities. With our extensive expertise in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP’s research methodologies allow strategic user-centric analysis on the potential for new technologies. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information.
View source version on businesswire.com:https://www.businesswire.com/news/home/20190221005584/en/
US Contact: Chris Schreiner, +1 617 614 0713,email@example.comEuropean Contact: Diane O’Neill, +44(0) 1908 423 669,firstname.lastname@example.org
KEYWORD: UNITED STATES NORTH AMERICA MASSACHUSETTS
INDUSTRY KEYWORD: TECHNOLOGY CONSUMER ELECTRONICS HARDWARE INTERNET NETWORKS SOFTWARE AUDIO/VIDEO MOBILE/WIRELESS
SOURCE: Strategy Analytics, Inc.
Copyright Business Wire 2019.
PUB: 02/21/2019 09:49 AM/DISC: 02/21/2019 09:49 AM