Evine Partners with Waterford to Enchant Viewers with “A Legendary Irish Escape” Broadcast Live from Ireland
MINNEAPOLIS, March 28, 2019 (GLOBE NEWSWIRE) -- Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform interactive video and digital commerce company ( evine.com ), today announced its “A Legendary Irish Escape” event. In partnership with Waterford, the network will broadcast live from notable sites throughout over fifty miles of Ireland’s southeast coast beginning April 4. The event will feature six unique special opportunity Waterford pieces including a two-tier candelabra and 19-inch apothecary jar.
“Evine provides shopping experiences unlike any other retailer,” said Bob Rosenblatt, Chief Executive Officer at Evine. “Together with Waterford, we’re sending our customers on the shopping trip of a lifetime through our interactive television, online and mobile platforms. This remote broadcast is exemplary of Evine’s partnership with the brand and our ability to share their story with over 87 million households across the nation.”
“We are excited to welcome Evine for the ultimate spring retreat,” said Michelle Richards, Director of Public Relations and Special Events at Waterford. “The locations for this visit are rich in historic character and tell a story about the region’s heritage. We’re transporting customers a world away from their own and can’t wait for them to bring home treasured crystal from this journey.”
In addition to live broadcasting from the House of Waterford Gallery in the picturesque city of Waterford, Evine will debut new pieces at Castlemartyr Resort’s classic manor estate, nestled on 220 acres in East Cork, and the seaport town of Youghal. Broadcast locations throughout Youghal include the bustling town harbor, 265-year-old town hall, Cathedral of St. Mary and the waterfront Moby Dick Pub, the setting for the 1956 film of the same name.
“A Legendary Irish Escape” takes place April 4-7 and includes thirty hours of not-to-be-missed television and a shopping experience that brings the Waterford brand to life. Evine hosts Skip Connelly, Melissa Miner and Lynne Schacher will present over 100 crystal items throughout the event, including the brand new saleen scallop platter, claret jug, goblet stemware and golf-inspired figurines evoking the renowned 18-hole golf course at Castlemartyr Resort.
Viewers are invited to watch “A Legendary Irish Escape” via cable and satellite, mobile apps and live streaming online at www.evine.com. Evine airs on DIRECTV channels 73 and 316, DISH Network channel 134, Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube and on the nation’s top cable providers. Find Evine in your area at www.evine.com/channelfinder.
About Evine Evine Live Inc. (NASDAQ:EVLV) operates Evine, a multiplatform interactive digital commerce company that offers a mix of proprietary, exclusive and name brands directly to consumers in an engaging and informative shopping experience via television, online and mobile. Evine reaches more than 87 million television homes with entertaining content in a comprehensive digital shopping experience 24 hours a day.
About Waterford Crystal The range and reach of Waterford Crystal has flourished to global proportions, yet the heart and soul of the company remains in the city of Waterford, Ireland. The pinnacle of the Waterford brand, the House of Waterford Crystal Collection represents the world’s finest in handmade crystal. The House of Waterford Crystal facility in Ireland, located in the heart of Waterford City, upholds the traditions of mouth blowing, hand finishing, sculpting and copper wheel engraving to this day. The expert craftsmen and designers located in Ireland carry on the proud tradition with superior skills, producing the absolute clearest, brightest and most beautifully designed crystal the world has ever seen.
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